HeyJaredLee Shin Yiing
- Indexed articles, last 90 days
- 55
- Latest publication
- Oct 1, 2026
- Outlet visibility, for Marketing-Interactive
- Top 1M sites
- Earliest in this view
- Sep 4, 2026
Latest articles
Does reputation have a price tag? Burson puts it at US$7.07 trillion globally (opens the original)
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Corporate reputation has officially crossed into balance-sheet territory. According to a new global study by Burson, companies with strong reputations can unlock up to 4.78% in additional unexpected annual shareholder returns, creating what the firm calls a global “reputation economy” worth an estimated US$7.07 trillion. That’s equivalent to the combined market capitalisation of Alphabet, Meta, and Tesla. The research, titled "The Global Reputation Economy: A New Asset Class for a New Era", mark
ChatGPT Go rolls out globally, ads to be tested on free and Go tiers (opens the original)
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ChatGPT has launched its low-cost subscription tier, ChatGPT Go, worldwide, expanding access to its AI tools as it explores advertising as a way to keep the platform affordable.Starting this week, ChatGPT Go will be available in all markets where ChatGPT operates, including Singapore, priced at SG$13 per month and in Australia for AUD$13 per month. The plan was first introduced in India in August 2025 and has since rolled out to more than 170 countries, making it the company’s fastest-growing su
Pinterest picks new chief marketing officer and chief business officer (opens the original)
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Pinterest has appointed Claudine Cheever (pictured left) as its new chief marketing officer (CMO), alongside the creation of a first-ever chief business officer role filled by Lee Brown (pictured right), as the platform looks to scale its global advertising business and accelerate growth in an increasingly performance-driven, AI-powered landscape. Cheever joins Pinterest from Amazon, where she led marketing for the world’s largest online retailer. Her remit at Pinterest spans global marketing, c
Heineken wraps global agency review in bid for scale and consistency (opens the original)
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Heineken has concluded its global marketing agency review, appointing a roster of creative, production and media partners as it looks to accelerate the next phase of growth for its global and power brands portfolio. The move forms part of the brewer’s wider EverGreen 2030 growth strategy, which aims to create a more “streamlined, effective and future-fit” agency model capable of delivering stronger creative impact, operational efficiency and consistency at scale. The brewer has reappointed dents
Eugene Lee steps into expanded APAC role at CHAGEE (opens the original)
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CHAGEE APAC has expanded the remit of its vice president, chief marketing officer (CMO), with Eugene Lee (pictured) taking on oversight of government affairs and public relations alongside his existing branding and marketing portfolio, effective 1 January 2026. The move reflects the Chinese tea brand’s continued expansion across the region, as well as a strategic decision to bring brand, reputation, and stakeholder engagement under a single leadership structure. According to Lee, the expanded ro
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