HeyJaredClaudia Khaw
- Indexed articles, last 90 days
- 7
- Latest publication
- Sep 28, 2026
- Outlet visibility, for Marketing-Interactive
- Top 1M sites
- Earliest in this view
- Sep 4, 2026
Latest articles
Brands put their spin on beauty’s packaging déjà vu (opens the original)
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Two brands launching similar products is a coincidence. Three, in the same week, in packaging that looks almost identical? That’s eyebrow-raising. The pattern emerged on 17 September, when Fenty Skin teased its Dew N Plump Fresh-Sliced Hydrogel Eye Patches, packaged in a grinder-style dispenser designed to release a fresh slice of hydrogel with each twist. Days later, Glow Recipe unveiled its own eye patches in what appeared to be near-identical packaging, followed shortly after by Huda Beauty w
Zendesk appoints Tifenn Dano Kwan as CMO (opens the original)
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Zendesk has appointed Tifenn Dano Kwan as chief marketing officer as the company looks to scale global demand for its AI customer service products. Dano Kwan joins from Amplitude, where she was CMO and led the company’s go-to-market transition into an AI-native analytics platform. She has also held senior marketing roles at SAP, including CMO roles for SAP Ariba and SAP Fieldglass, as well as leadership roles at Collibra and Dropbox. At Zendesk, Dano Kwan will lead the global marketing organisat
McDonald's sails into new waters with SpongeBob and ONE PIECE (opens the original)
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McDonald's is putting an unlikely pair on the same Happy Meal box — SpongeBob SquarePants and ONE PIECE. The two IPs are joining forces for a global treasure hunt led by global agency tms. The "SpongeBob SquarePants x ONE PIECE Happy Meal" invites customers on what the brand calls the ultimate treasure hunt, united under the Golden Arches. It pairs SpongeBob's family-friendly familiarity with ONE PIECE's adventurous fandom, giving Happy Meal a way to connect with fans across markets. It is set t
HYROX speaks out on Beijing athlete incident as PUMA faces 'Pooma' digs (opens the original)
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HYROX has spoken out following an incident involving athlete Joanna Wietrzyk at its Beijing race, saying its medical and biocontaminant protocols became unclear in the situation and calling on its community to keep criticism away from the athlete. Wietrzyk, a PUMA global brand ambassador and elite HYROX athlete, suffered an involuntary bowel movement during the women's elite race on 12 and 13 September. She continued through all eight stations and went on to win her division. Footage and images
Claudia Khaw (opens the original)
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The fast-food giant has launched a national sepak takraw competition as part of a broader push to support youth development through platforms beyond education and employment. "If it weren't for the algorithms and millions being spent on rage-bait campaigns, Malaysian social media would never be this hateful. That's just not who we are as Malaysians. This is really about reclaiming our digital spaces and making them feel hopeful and joyful again." The beverage brand is moving beyond its roots as
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