HeyJaredA'bidah Zaid Shirbeeni
- Indexed articles, last 90 days
- 198
- Latest publication
- Oct 1, 2026
- Outlet visibility, for Marketing-Interactive
- Top 1M sites
- Earliest in this view
- Sep 4, 2026
Latest articles
M&M’S suits up as heroes in global Marvel campaign (opens the original)
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Mars and The Walt Disney Company are building on their longstanding relationship with the launch of a global campaign between M&M’S and Marvel, set to roll out throughout 2026. Driven by the belief that “It’s more fun together”, the collaboration merges Marvel’s iconic storytelling with the vibrant, playful world of M&M’S. The campaign spans generations and continents, targeting both Marvel and M&M’S fans with content, experiences and merchandise that highlight the shared love of characters and
Canva names new SEA head of marketing (opens the original)
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Canva has appointed Laura Kantor as its head of marketing for Southeast Asia, a role in which she will oversee the brand’s marketing efforts across Indonesia, the Philippines, Thailand, Singapore, Malaysia, and Vietnam. Kantor succeeds Ruoshan Tao, who has moved to the US to lead marketing for Canva across Latin America. She will report to Yani Hornilla Donato, Southeast Asia regional lead, and Zach Kitschke, chief marketing officer at Canva. In her new role, Kantor will focus on strengthening l
Volvo builds safety thinking into its new custom typeface (opens the original)
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Volvo Cars has introduced Volvo Centum, a bespoke typeface designed to improve readability and reduce visual distraction for drivers. Developed with type studio Dalton Maag, the font supports 35 languages, including Chinese, Arabic, Japanese, and Korean, and is optimised for in-car interfaces and other platforms. Volvo Centum will debut in the Volvo EX60, with a wider rollout across other models and touchpoints. The name references Volvo Cars’ centennial in 2027. Don't miss: Mercedes-Benz Singap
ChatGPT wants your ad dollars, so how can you make the most out of it? (opens the original)
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ChatGPT’s global rollout of its low-cost Go subscription tier may seem like a pricing story. But beneath the surface lies a far more consequential shift: OpenAI is laying the groundwork for advertising inside an answer engine, a move that could redefine how brands compete for attention and influence. While ads are not yet live, OpenAI will begin testing them in the US on the free and Go tiers. Paid plans will remain ad-free, and the company has stressed that ads will not influence ChatGPT’s resp
Loyalty marketing gets cute with plushie strategy (opens the original)
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As we head into 2026, the trend of using plushies as an extension of a brand long past purchase, doesn't seem to be slowing down. While some might pass off the initiatives as just "cute", others such as McDonald's Singapore are using plushies not just to spark joy, but to shape behaviour, reward loyalty and drive retention. In celebration of Lunar New Year, the fast-food brand is releasing its first-ever plushie collection, the “Prosperity Pals”. The trio draws inspiration from McDonald’s iconic
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