HeyJaredAuour Investments
- Indexed articles, last 90 days
- 3
- Latest publication
- Jul 16, 2026
- Outlet visibility, for ETF Trends
- Top 5M sites
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- Jul 9, 2026
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The Loser's Game | ETF Trends (opens the original)
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One of the more influential investment books written in recent decades was Winning the Loser’s Game by Charles Ellis. The premise was borrowed from professional tennis. Amateur matches are often won through spectacular shots and aggressive play. Professional matches, however, are more frequently decided by unforced errors. At the highest levels, everyone is talented. Victory often comes not from brilliance, but from avoiding mistakes. We first became familiar with the book in 1998 when the firm
The Arrogance of the Modern | ETF Trends (opens the original)
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There is a phrase we have used over the decades: The Arrogance of the Modern. It is the quiet assumption that because we possess more information, faster communication, and increasingly advanced technology, we must therefore be less vulnerable to the same emotional and collective mistakes that shaped prior generations. Every era seems to believe, in one form or another, that it has finally escaped the limitations of human nature. Looking backward, the mistakes of prior generations often appear o
Focus on Intent | ETF Trends (opens the original)
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With tax season now in the rearview mirror, we have a simple request: set aside 30 minutes and reread your estate planning documents. Don’t approach them with a legal eye. Leave that to your attorney. Instead, read them with a much simpler question in mind: “Does this still reflect what I am trying to accomplish?” Most estate plans are created during periods of transition. A business is sold. Children are young. Wealth begins to accumulate. Important decisions are made, documents are signed, and
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