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Ashley Lynch

Reporter

Indexed articles, last 90 days
14
Latest publication
Sep 17, 2026
Outlet visibility, for Usmagazine
Top 50K sites
Earliest in this view
Jul 22, 2026

Latest articles

  1. Article · Sep 17, 2026 · Ashley Lynch

    How Shoppable Livestreams Turn Gen Z Fashion Discovery Into a Group Shopping Event (opens the original)

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    The way young shoppers find, judge and buy clothes is being rebuilt in real time. For many Gen Z shoppers, fashion discovery doesn’t start on a retailer’s search bar anymore. It starts on a phone, inside a video, next to a creator who is already wearing the thing. Shoppable livestreams sit at the center of that shift. They fuse social discovery, entertainment and shopping into a single feed. The result feels less like ecommerce and more like a group hangout with a shopping cart attached. You don

  2. Article · Sep 14, 2026 · Ashley Lynch

    Inside Topshop’s Fashion Show Mall Strategy: Front Row AI Lets Shoppers Virtually Try On Runway Looks Instantly (opens the original)

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    Livestreamed fashion shows are collapsing the gap between the runway and the register, creating a fashion show mall viewers can shop in real time. As Topshop, Marks & Spencer and other majors turn catwalks into shoppable events, boutique owners face a practical question about whether to adapt the model. Shoppable runways link fashion-show livestreams to ecommerce, letting viewers buy the clothes as models walk. The approach extends “see now, buy now,” which closed the traditional gap between a r

  3. Article · Sep 14, 2026 · Ashley Lynch

    Meet the 12 Grocery Stores Driving Food Tourism, From Tokyo Konbini to a 1707 London Luxury Grocer (opens the original)

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    Grocery tourism is moving souvenir shopping into the supermarket aisle. Travelers are routing itineraries around stores stocking foods and products they can’t get back home. Here are the 12 fueling the trend. Grocery tourism is the growing habit of building supermarket visits into vacation itineraries to hunt for regional products, store exclusives and unfamiliar foods. Expedia’s “Goods Getaways” trend tracks travelers bringing home local products they can’t easily find elsewhere. Skyscanner’s “

  4. Article · Sep 3, 2026 · Ashley Lynch

    Meet Grandmacore Cooking, the Hands-in-the-Dough Kitchen Trend Giving Millennials a Break From Screens (opens the original)

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    For anyone who already treats a slow Saturday bake as the best hour of the week, the cultural moment finally caught up. Grandmacore, the nostalgic aesthetic behind the recent knitting and crochet revival, has landed in the kitchen, and younger cooks are framing it as a form of self-care that asks for little more than attention. The appeal is not just how it looks. Instead, it is what it does to your afternoon, and often to the people sharing it with you. Baking now sits alongside knitting, croch

  5. Article · Sep 3, 2026 · Ashley Lynch

    Craft Cafe Pop-Ups Gain Momentum as Knitting and Embroidery Become Gen Z’s Go-To Offline Social Outlet (opens the original)

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    If you have hit the stretch of adulthood where making a new friend feels harder than it used to, you are not alone, and the culture is starting to respond. Craft hobbies like knitting, crochet and embroidery are moving out of the living room and into craft care pop-ups, workshops and café-style gatherings, and the shift is quietly reshaping what a night out can look like for Gen Z and younger millennials. What began as grandmacore, a nostalgic online aesthetic, is becoming an in-person social ex

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