HeyJaredArielle Feger
- Indexed articles, last 90 days
- 15
- Latest publication
- Aug 3, 2026
- Outlet visibility, for eMarketer
- Top 5M sites
- Earliest in this view
- Jul 8, 2026
Latest articles
Why Nike's World Cup push, Lego's giant trophy, and Play-Doh for adults stood out in July (opens the original)
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Retailers pulled out creative stops in July, from Nike's star-studded World Cup campaign to Lego's massive trophy installation in New York City. Here are the brands that broke through the noise, created memorable experiences, and made strategic bets on their future. For the second month in a row, Nike won for its six-minute "Rip the Script" campaign that served as the centerpiece of its World Cup marketing push. The video featured 30 celebrities and generated 50 million YouTube views in one week
Why loyalty programs are hitting a growth ceiling (opens the original)
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Consumers are collecting memberships much faster than they're building habits. The average consumer now belongs to 17.4 loyalty programs, up 60% over the past decade, according to Upside’s “Escaping the loyalty plateau” report. But active participation has risen just 8% over the same period, to 8.4 programs. Part of the reason is that joining has become almost frictionless. A phone number, email address, or app download is often all it takes, making it easy to sign up for every retailer you visi
Why advertisers should rethink avoiding news publishers (opens the original)
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Advertisers who block news content are missing opportunities to reach engaged, high-value audiences while inadvertently undermining the financial foundation of quality journalism. “Advertisers are allergic to the news, oftentimes for the wrong reason,” said Michael Weaver, senior vice president of business development and growth at Al Jazeera Media Network during EMARKETER’s Reframing Brand Safety in News Environments event last week. “But it's so neglected as a category, it's easy for a brand t
GLP-1 drugs are forcing retailers to rethink their entire playbook (opens the original)
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When bridal boutiques start asking customers to sign weight-loss waivers and bra companies redesign products for changing body elasticity, it's clear that GLP-1 medications have moved far beyond a healthcare story. As adoption of GLP-1 medications reaches 12% to 15% of the US population, per KFF survey data, retailers across every category are discovering that changing consumer behavior requires more than just smaller portion sizes. "It's not really an appetite story or a customer segment that's
How Polaroid turned digital fatigue into a brand strategy (opens the original)
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As AI becomes more embedded in everyday life, a growing number of brands, including Polaroid, are marketing the opposite. At the center of Polaroid's recent "The best of summer is analog" campaign is a billboard overlooking Coney Island Beach that reads, "Go jump in some water before the data centers drink it all up." The New York installation is joined by billboards across New York, London, and South Korea with lines like "You can't bask in blue light" and "Dance like nobody is recording.” Whil
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Top 5M sites
For eMarketer, the outlet · Measured Aug 1, 2026
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