HeyJaredArielle Avila
- Indexed articles, last 90 days
- 17
- Latest publication
- Sep 30, 2026
- Outlet visibility, for The Strategist
- Top 50K sites
- Earliest in this view
- Jul 8, 2026
Latest articles
I Found a Lip Plumper That Actually Works (and Doesn’t Make Me Break Out) (opens the original)
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I remember the lip plumpers of my teens: the slight burning sensation after application, the unrealistic expectations of fuller lips, and the disappointment when I’d end up with a bad reaction to the formulas. Because I’ve been burned many times by plumpers in the past, I usually stick with gentle glosses or basic balms. Recently though, there’s been a bit of a resurgence in the category with plumpers claiming to be less harsh and more hydrating. I was skeptical of these promises, so I decided t
What Dermatologist Dr. Macrene Alexiades Buys at the Drugstore (opens the original)
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Here at the Strategist, we love hearing about everyday stuff that actually works. That line of thinking extends to the drugstore beauty products in our medicine cabinets, shower caddies, and makeup bags. In our series “Beauty Aisle,” we talk to folks in the beauty industry — aestheticians, hairstylists, makeup artists, dermatologists, and the like — about the go-to affordable products they keep stocked. For this installment, writer Arielle Avila chatted with dermatologist and Macrene Actives fou
Steal My Eyes (opens the original)
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There’s a shift in eye makeup right now. On the heels of ghost lashes and barely-there eyeshadow, the scales are tipping toward bushy brows, shimmery lids, feathery lashes, and cutting cat eyes. To fully showcase the interesting things happening in the space right now, I sought out makeup artists, models, writers, DJs, and more with exacting, exceptional taste to tell me about their favorite eye makeup. Below are 30 responses, ranging from pops of color and eye gems to subtle contouring and douy
Finally, My Favorite CC Cream Comes in More Shades (opens the original)
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I’ve been using CC creams for years now as a way to even out my dark under-eye circles and occasional red patches without caking on concealer and foundation. Erborian’s — one I tested for our Best in Class story — used to be one of my favorites because it’s so lightweight and seamlessly matched my skin tone. After months of being outside a lot and getting a bit of a tan, though, I noticed my usual shade, Dore, started to look a little pale against my complexion. It wasn’t blending as perfectly a
I Tested 4 New Fancy Toothpastes (opens the original)
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As someone who has been writing about oral health for a couple of years now, I can confidently say it’s a deeply unsexy space to cover. Lately, though, I’ve noticed a class of new dental-care brands attempting to shake this up. Instead of leaning on the pharmaceutical-esque marketing of the Crests and Colgates, these toothpastes come at it from a different angle. They seem more like something you’d add into your wellness or skin-care routine. On top of that, they cost much more than your usual t
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Top 50K sites
For The Strategist, the outlet · Measured Aug 1, 2026
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