HeyJaredArielle Aslanyan
- Indexed articles, last 90 days
- 5
- Latest publication
- Sep 2, 2026
- Outlet visibility, for Hypebot
- Top 5M sites
- Earliest in this view
- Jul 22, 2026
Latest articles
If Viral Content Doesn't Drive Streams, Then What Does? (opens the original)
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By Bailey Koozer, Founder of Social Strategy with Bailey It’s a random Tuesday. Your latest song is blowing up on TikTok, and your phone won’t stop buzzing with reactions. But when you open Spotify for Artists, it looks exactly the same as last week. That gap between attention and action is where most artists get stuck, so often. And closing it requires optimizing for a completely different metric than views. For independent artists posting their music online, the end goal is turning their viewe
Pennies Earned: Breaking Down the Impact of 'A Very Laufey Day' (opens the original)
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Welcome to Pennies Earned, a column by Arielle Aslanyan of Pretty Penny PR on the subtle shifts that can make or break any publicity campaign, and how not to overlook opportunities hidden in plain sight. The music industry keeps mistaking volume for connection. More posts, more videos, more access, more ways to stay visible between releases, as if fandom is a math problem that scale eventually solves. It isn't, and Laufey just proved it. In 2023, ahead of the release of her album Bewitched, the
Independent Artists Need an Operating System, Not Another 'Tool' (opens the original)
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It's release week, and while the music is finished, the artist's job is just getting started. There's a distributor to check, streaming dashboards to monitor, ads to launch, and royalties to track, on top of assets and campaign notes scattered across half a dozen different apps, with audience data living somewhere else entirely. None of these tools are bad; most of them are genuinely excellent at what they do, and that's exactly what makes the real problem so easy to miss. Independent artists to
How I Sold My Limited Vinyl Run in 2 Days (opens the original)
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I want to show you exactly what I did to sell out of a very limited colored vinyl run for one of my old bands. But first, here are two pieces of context that you should know. First context is this: I’ve spent years teaching artists to make money from their music. My advice consistently is to use streaming and social media for awareness, then get potential fans to your website where you collect their email addresses, and eventually sell them something like CDs, vinyl, merch, concert tickets. Some
Major Album Launches Are Leaving Streaming. What Will Bring Them Back? (opens the original)
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Album marketing rollouts are moving to centre stage as a growing number of artists and labels incorporate interactive experiences into their digital album promotions. For example, with Olivia Rodrigo’s recent release you seem pretty sad for a girl so in love, TikTok launched an in-app experience in which fans could complete themed missions, create edits with album-inspired templates, and view top videos within the fan community. Similarly, YouTube provided multiple interactive features for Taylo
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