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- Indexed articles, last 90 days
- 21
- Latest publication
- Sep 29, 2026
- Outlet visibility, for afaqs!
- Top 100K sites
- Earliest in this view
- Jul 5, 2026
Latest articles
JioStar builds Tara.ai to plan advertising around premium CTV content (opens the original)
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JioStar is building an agentic AI platform, Tara.ai, to help advertisers plan campaigns around premium content on connected TV (CTV), as the broadcaster looks to move beyond conventional digital metrics such as impressions, clicks and conversions. The platform, which is currently in alpha and has not yet been launched, was announced by Bhaskar Ramesh, business head, entertainment sales, JioStar, at FICCI FRAMES 2026. Ramesh said Tara.ai is being developed to address the differences between plann
What is drawing digital-first brands to advertise on Bigg Boss this year? (opens the original)
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September began with a familiar fixture of Indian television making its annual return: Bigg Boss. This year, however, the franchise is playing out simultaneously across six language editions, with Hindi, Tamil, Telugu, Kannada, Malayalam and Bengali versions launching in September and bringing the format to audiences across markets. The Hindi edition, meanwhile, marks its 20th year. At first glance, the advertiser mix appears to follow a familiar pattern. Legacy names such as HUL, Britannia and
Samsung hires a man named Tim Cook to promote its Galaxy Z Fold 8 (opens the original)
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Tim Cook became synonymous with the iPhone during his tenure as Apple CEO. Now, Samsung has found a Tim Cook of its own. For its latest Samsung Galaxy Z Fold 8 campaign in New Zealand, Samsung has enlisted a man named Tim Cook from Palmerston North, also known as Palmy, to review the foldable smartphone. The result is a tongue-in-cheek endorsement that plays directly on the coincidence of his name. He explains the foldable smartphone’s compact design, expansive unfolded display, AI capabilities,
Why Hyundai is investing in a music IP when it could simply sponsor concerts (opens the original)
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For most brands, music marketing can mean putting a logo on a concert, setting up a stall at a festival and catching the audience between performances. But Virat Khullar, head of marketing, Hyundai Motor India, says Hyundai has been looking at music as a longer-term brand play. Four years into Hyundai Spotlight, its music property with Universal Music Group, the Korean carmaker is looking to stretch the IP beyond the songs it creates. The next phase will involve more regional music, local activa
Why Kulfi Collective let Jackie’s plants outshine Tiger, and how it paid off for Ugaoo (opens the original)
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If there is one thing Jackie Shroff has managed to make part of his public persona beyond films, it is plants. The actor has been spotted carrying them around, talking about them, and, of course, signing off with his now-familiar "bhidu". His association with Ugaoo, the houseplants and urban gardening brand, goes back to 2025, when he came on board as its brand ambassador. Since then, “Ugaoo bhidu Ugaoo” has become a familiar extension of the actor’s plant-loving persona. So, when Ugaoo wanted t
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