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Anthony Vargas

STORY ANGLES - Focuses on industry challenges and solutions: Highlights pain points like transparency, traffic declines, or inefficiencies in programmatic advertising and explores potential remedies.

Reporter

Indexed articles, last 90 days
1
Latest publication
Jul 6, 2026
Outlet visibility, for AdExchanger
Top 5M sites
Earliest in this view
Jul 6, 2026
The latest indexed work is over 30 days old. There may be a gap in what we hold.

Latest articles

  1. Article · Jul 6, 2026 · Anthony Vargas

    CTV Buyers Are Getting The Show-Level Performance Optimization They’ve Always Wanted (opens the original)

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    For CTV advertisers, figuring out exactly which shows their ads ran in – and how that impacted performance – is still the Holy Grail. But streaming platforms typically share either self-declared content categories or incomplete show-level reporting after ad campaigns have run. In many cases, the best a buyer can expect is for the platform […] The post CTV Buyers Are Getting The Show-Level Performance Optimization They’ve Always Wanted appeared first on AdExchang

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Recurring subjects

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Audience

Top 5M sites

For AdExchanger, the outlet · Measured Aug 1, 2026

Website popularity band, not a count of readers or article views.

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