HeyJaredAnshuman Dutta
- Indexed articles, last 90 days
- 2
- Latest publication
- Sep 18, 2026
- Outlet visibility, for forbes.com
- Top 5K sites
- Earliest in this view
- Aug 11, 2026
Latest articles
Your Brand Has Already Been Judged. You Just Were Not In The Room (opens the original)
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Anshuman is a marketing director at Cognizant. Influences global audiences on AI strategy, enterprise transformation, identity and society. When a prospective client’s procurement team begins evaluating vendors, they no longer start with Google. They open ChatGPT, Perplexity or Microsoft Copilot and ask a single question: Who should we shortlist? By the time your sales team learns about the opportunity, the AI has already formed a view of your company. That view was assembled from sources you do
The 90-Day SoMV Playbook: Five Moves That Actually Move The Needle (opens the original)
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Anshuman is a marketing director at Cognizant. Influences global audiences on AI strategy, enterprise transformation, identity and society. The first two articles in this series made the case that generative search swapped the ranking game for a citation game, and share of model voice (SoMV)—the share of AI answers your brand shows up in—tells you whether you're winning. Now, the next question: What do you actually do? This is urgent. Meltwater's May 2026 study of 9.5 million AI citations acros
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Top 5K sites
For forbes.com, the outlet · Measured Aug 1, 2026
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