HeyJaredAnna Whyte
- Indexed articles, last 90 days
- 80
- Latest publication
- Oct 1, 2026
- Outlet visibility, for Licensing.biz
- Top 10M sites
- Earliest in this view
- Jul 8, 2026
Latest articles
Exclusive: Hasbro on the importance of fandom culture (opens the original)
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Marianne James, Senior Vice President, Global Licensing at Hasbro, tells Toy World readers how Hasbro is driving growth by utilising fandom culture. “Fandom has fundamentally expanded what a toy or collectible can represent,” said Marianne James. “Today, consumers are not simply purchasing products, they are expressing identity, participating in communities and engaging with the stories they love in more meaningful ways. The shift has encouraged us to think beyond traditional categories and crea
Exclusive: October's Circana insights (opens the original)
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For our October issue, Circana’s Emilie Erktan examines the crucial role that licences play in the success of the toy market. Across the toy market, licensed toys have consistently over-performed non-licensed toys for the past few years, and that growth has accelerated sharply since 2024. Licensed toys have generated 39.3% of total toys sales in the UK YTD to the 22nd of August 2026, compared with 32.4% in the same period in 2023. Total toys sales have increased strongly so far this year, growin
The NFL and Paramount release exclusive SpongeBob SquarePants collection (opens the original)
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With the collection launching across the UK, France, Spain and Germany, SpongeBob SquarePants serves as the NFL’s sole character partnership for the 2026 NFL EMEA games. The National Football League (NFL) and Paramount Products & Experiences have joined forces on an exclusive new SpongeBob SquarePants collection, set to launch ahead of the 2026 NFL London Games. The SpongeBob SquarePants collaboration is the only licensed character partnership for the NFL EMEA games and serves as the ideal liais
Miraculous becomes first entertainment IP to launch on Mallow (opens the original)
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The new platform, Mallow, lets children step into the worlds of their favourite characters, using their voice as the controller. Miraculous Corp has announced that Miraculous will be the first global entertainment IP to launch on Mallow, a new screen-free voice gaming platform for children aged 4-10. Launching first in France, with a US rollout to follow in the coming year, Mallow introduces a new form of interactive play in which children use their voice as the controller to talk to characters,
Karrot Entertainment launches Karrot Kids for MaeBee (opens the original)
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Ahead of the launch of MaeBee, Karrot Entertainment has unveiled a new dedicated commercial division for the pre-school property. Karrot Entertainment is stepping up its ambitions in the licensing and consumer products market with the launch of Karrot Kids, its new dedicated commercial division, as it prepares to launch its highly anticipated new pre-school series MaeBee, debuting this autumn on CBeebies and BBC iPlayer. MaeBee is Karrot’s latest original pre-school property and the first major
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Top 10M sites
For Licensing.biz, the outlet · Measured Aug 1, 2026
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