HeyJaredAndy Springer
- Indexed articles, last 90 days
- 1
- Latest publication
- Aug 12, 2026
- Outlet visibility, for forbes.com
- Top 5K sites
- Earliest in this view
- Aug 12, 2026
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When Buyers Compare On Price, Sellers Need To Make The Differences Matter (opens the original)
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Andy Springer is Chief Client Officer at RAIN Group, helping global sales teams drive results with training, coaching and reinforcement. When buyers can’t easily explain the differences between options, the lower-priced option becomes the safest decision. Price isn’t the only thing buyers care about. But when internal scrutiny rises and competitors sharpen their offers, price is easier to explain than nuance. Here’s the issue for sellers: Price pressure often shows up late in the deal, but the
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Top 5K sites
For forbes.com, the outlet · Measured Aug 1, 2026
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