HeyJaredAndreas Roell
- Indexed articles, last 90 days
- 3
- Latest publication
- Aug 14, 2026
- Outlet visibility, for Adweek
- Top 500K sites
- Earliest in this view
- Jul 23, 2026
Latest articles
Nielsen's DoubleVerify Deal Isn't About AI Adoption: It's About Controlling What the Models Measure (opens the original)
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The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. When a measurement company pays $2.15 billion in cash for a verification provider whose revenue grew 3% last quarter, it is not buying growth. It is buying a strategic position. Nielsen is acquiring DoubleVerify at $13.60 per share, a 30% premium to the 60-trading day average, with a close expected in the first quarter of 2027. The
Andreas Roell (opens the original)
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Andreas Roell is CEO of Evros Group, an M&A advisory firm focused on amplifying the strategic outcomes of the most innovative owner and founder-led companies in media, marketing, entertainment, and technology. The deals shows capital is rotating out of the application layer and into the signal layer. How owners, buyers, and investors view the 2026 market â where their expectations align and diverge, and what separates the agencies commanding premium interest from those still waiting to transac
Read ADWEEK and Evros Group's Exclusive 2026 M&A Sentiment Report (opens the original)
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In June of last year, over breakfast at Cannes, the two of us started talking about the deal environment in the marketing economy. Omnicom and IPG were on their way to closing, AI companies were multiplying by the week, and new kinds of buyers were showing up at tables where only holding companies and private equity used to sit. We left that breakfast convinced of the same thing. Over the next 12 to 18 months, the business story of this industry will be a dealmaking story, and no one was coverin
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Top 500K sites
For Adweek, the outlet · Measured Aug 1, 2026
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