HeyJaredAmy O’brien
- Indexed articles, last 90 days
- 7
- Latest publication
- Sep 14, 2026
- Outlet visibility, for Vogue
- Top 50K sites
- Earliest in this view
- Jul 7, 2026
Latest articles
How Google’s AI Tools Factored Into New York Fashion Week (opens the original)
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After partnering with A24 to co-develop workflows for the film sector, Google’s Envisioning Studio set its sights on the fashion sector. Ahead of New York Fashion Week, Google partnered with designers Jane Wade and Sergio Hudson to develop and test two fashion-specific tools for pre-show styling and runway visualization in beta mode through its Flow AI creative studio. “Our core premise is that technology must be built with creatives, not simply thrown over the wall at them,” says Yeawon Choi, t
Why Elf Beauty Is Building Avatars With AI Platform Alta (opens the original)
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For all beauty’s investments in virtual try-on for shade matching and makeup looks, the tech has struggled to graduate from novelty to shopping habit. Much of this is down to a stubbornly analog reality — when it comes to makeup and skincare, seeing a shade on a screen is no substitute for feeling a formula on your skin. But what if virtual beauty to date has been solving the wrong problem? Consumers may not want a digital beauty counter so much as a new canvas for self-expression. That’s the th
The Meaning of Consent in the Age of Content (opens the original)
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When I was invited to a wellness festival last month, and dragged my boyfriend along as my plus-one, it wasn’t the creatine water that made him feel unsettled. It was becoming someone else’s content without consent. Emerging fresh from the shower in the men’s changing rooms, he was met by a fitness influencer wielding a mini microphone, iPhone camera already rolling, asking him to share six steps from his “wellness routine”. The influencer had amassed 50,000 followers, but not by respecting the
You Can’t Be Messy On Social Media Anymore. Where to Next? (opens the original)
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When the owners of MySpace recently revealed they’re planning to revive the platform, it sparked a wave of nostalgia online. Millennials reminisced about customizing their profiles with glitter graphics and profile songs, and the never-ending politics of curating their Top 8s. Gen Zs — who are too young to have ever logged onto the site — joined in the collective longing too. But in a year already defined by Y2K revivals and an endless recycling of the recent past, the reaction to a potential My
How Brands Can Create Meaning in the Age of AI (opens the original)
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In 1935, German philosopher Walter Benjamin warned that mechanical reproduction would erode the “aura” of art. By allowing paintings and photographs to be copied endlessly, he argued, technology detached cultural objects from the unique contexts (time and place) that gave them meaning. Half a century later, Andy Warhol’s factory flipped this theory on its head. By reproducing Campbell’s soup cans and Marilyn Monroe portraits at industrial scale, Warhol collapsed the distinction between commerce
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Top 50K sites
For Vogue, the outlet · Measured Aug 1, 2026
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