HeyJaredAmy Francombe
- Indexed articles, last 90 days
- 9
- Latest publication
- Sep 24, 2026
- Outlet visibility, for Vogue
- Top 50K sites
- Earliest in this view
- Jul 6, 2026
Latest articles
From Pet Care to Laundry: Why Everythingâs Getting a Fashion Facelift (opens the original)
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Whether itâs water bottles, pet care, alternative milk or laundry, some of the least glamorous corners of consumer goods are acquiring the kind of cultural cachet once reserved for fashion. âWhen was it normal for a laundry brand to partner with Nobu? Never,â says Seyi Oduwole, foresight analyst at The Future Laboratory, referring to stylist-turned-entrepreneur Melissa Holdbrook-Akposoeâs laundry brand, Le Luxe. âBut now, with Melissaâs brand identity tied to luxury selfcare, wellbei
How Rage Bait Became All the Rage (opens the original)
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Last month, Margaret Qualley wore Chanel’s divisive barefoot shoes from the cruise 2027 collection to the London premiere of her film, The Dog Stars. The shoes, which consist of little more than a leather heel cap laced around the foot, feel almost deliberately impractical. Sure enough, Qualley’s appearance elicited an intense reaction online, with comments ranging from “...don’t piss me off, I just woke up” to “Freaky shoe girls unite”. It’s not the first time fashion has stumbled into — or int
The New Luxury Flex? Your Vagina (opens the original)
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In April, billionaire longevity obsessive Bryan Johnson posted the results of his girlfriend Kate Tolo’s vaginal microbiome test on X, declaring that she ranked in the “top 1% of all vaginas” with a score of 100 out of 100. Beneath the cringe internet overshare was a welcome indication that the vaginal microbiome has finally moved from an obscure area of medical research into mainstream conversation. Investors are already following suit. A new generation of startups is building around vaginal di
Should Brands Be Patrons of Art and Culture? (opens the original)
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For years, brands have worked to both feed into and embed themselves in culture. But as audiences tire of branded content where the sales pitch overshadows the creativity, and the commercial machinery of marketing becomes harder to ignore, some brands are reconsidering their roles. Instead of trying to create culture themselves, they’re helping to fund the conditions upon which others do so. Once upon a time, Procter & Gamble sponsored daytime dramas such as Ma Perkins, becoming so synonymous wi
How Wonderskin Turned TikTok Fame Into a $200 Million Beauty Business (opens the original)
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Scroll through TikTok for five or so minutes and chances are you’ll encounter someone with a metallic blue lip. Wonderskin’s signature Wonder Blading Lip Stain (applied as a hard-to-miss masque before being peeled away to reveal a long-lasting wash of color) has become a viral beauty phenomenon, amassing billions of views across social media and a headline-making appearance on Love Island. The buzz has transformed the relatively young DTC brand into one of the internet’s most recognizable beauty
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Audience
Top 50K sites
For Vogue, the outlet · Measured Aug 1, 2026
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