HeyJaredAmer Al Ahbabi
- Indexed articles, last 90 days
- 4
- Latest publication
- Sep 30, 2026
- Outlet visibility, for forbes.com
- Top 5K sites
- Earliest in this view
- Jul 20, 2026
Latest articles
Why Reputation Is The Most Undervalued Financial Asset (opens the original)
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Amer Al Ahbabi is a serial entrepreneur, global board member and CEO at Vertix Holdings based in the UAE. Boards spend hours arguing over capital adequacy, liquidity buffers and compliance frameworks, then hand reputation to the communications team as though it belonged in a different building. I have sat on enough audit and risk committees to recognize the pattern: The balance sheet gets modeled to the decimal point, while the asset that actually explains most of a company’s value gets a quarte
The Real AI Risk: Not The Algorithm But The Boardroom (opens the original)
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Amer Al Ahbabi is a serial entrepreneur, global board member and CEO at Vertix Holdings based in the UAE. A board I once observed had just approved the rollout of an automated underwriting model when I asked what would happen if its decision rate on a single portfolio segment shifted by 10 points overnight. The room went quiet, not because the question was complicated but because nobody had thought to ask it before the vote passed. That is the pattern I have watched repeat itself across audit an
The Missing Link Between UAE Tax Law And Family Business Governance (opens the original)
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Amer Al Ahbabi is a serial entrepreneur, global board member and CEO at Vertix Holdings based in the UAE. Picture a family that jointly built a portfolio of 11 commercial properties over the years, only for the paperwork to tell a different story. Ten of the properties sat under a single relative, who happened to be the one available to sign each time a purchase closed. Nobody questioned the arrangement while relations were good and the properties were profitable. It is a pattern I have seen su
Why Some Investment Committees Approve Mistakes They're Built To Stop (opens the original)
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Amer Al Ahbabi is a serial entrepreneur, global board member and CEO at Vertix Holdings based in the UAE. Fourteen months before Silicon Valley Bank (SVB) collapsed, its supervisors had already identified serious weaknesses in its liquidity risk management. They flagged them. They documented them. They produced findings. And then, according to the Federal Reserve's own postmortem review, supervisors remained "too deliberative" and trapped in a "consensus-driven environment" that prevented anyone
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Top 5K sites
For forbes.com, the outlet · Measured Aug 1, 2026
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