HeyJaredAlyssa Summers
- Indexed articles, last 90 days
- 7
- Latest publication
- Sep 29, 2026
- Outlet visibility, for Printing Impressions
- Top 5M sites
- Earliest in this view
- Jul 7, 2026
Latest articles
How PSPs Can Sell More Using Buyer Intent Data (opens the original)
Read excerpt
Most print shops do not have a shortage of potential customers. The bigger challenge is figuring out which companies are actually interested in buying right now. Sales teams can spend hours calling cold lists, researching businesses, and following up with prospects who may have little immediate need for printing. Buyer intent data changes that equation. Instead of treating every company as an equally valuable prospect, print shops can look for signals that suggest a business is actively research
The Print Sales Metrics Most Shops Never Track (opens the original)
Read excerpt
Revenue is usually the first number a print shop looks at when evaluating sales performance. It matters, but revenue alone cannot tell you whether your sales process is healthy. It tells you what happened, not why it happened. A shop can hit its revenue goal while quotes are sitting untouched, existing customers are ordering less often, or new accounts are disappearing after their first job. Those problems may not become obvious until revenue starts declining. The right print sales metrics provi
Do You Need a Dedicated Sales Development Rep? (opens the original)
Read excerpt
Many print companies ask their best salespeople to do almost everything. They prospect for new accounts, research buyers, follow up with leads, prepare estimates, manage existing customers, solve production issues, and close new business. The question is whether using an experienced print salesperson for every stage of that process is the most productive use of an expensive sales resource. A sales development representative, or SDR, offers another option. Instead of managing the entire customer
Will AI Agents Become the Next Print Buyer? (opens the original)
Read excerpt
What happens when your customer’s next print buyer is not a person visiting your website, emailing a CSR or calling for a quote, but an AI agent tasked with finding the best supplier and placing the order? AI agents are beginning to move ecommerce beyond answering questions and recommending products. Increasingly, these systems can search for products, compare suppliers, collect pricing, evaluate options and take actions on a buyer’s behalf. For commercial printers, this raises an important ques
What Makes a Print Company Impossible to Replace? (opens the original)
Read excerpt
The print industry has never been more competitive, but the companies that continue to grow are not always the ones with the lowest prices. They are the ones customers trust to solve problems, simplify workflows, and consistently deliver results. While price may help win an opportunity, it rarely creates lasting loyalty. The strongest print providers understand that customer retention is built through relationships, expertise, and operational value. They become an extension of their customers' b
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
Named in the text we hold. One piece can cover several.
Audience
Top 5M sites
For Printing Impressions, the outlet · Measured Aug 1, 2026
Website popularity band, not a count of readers or article views.
About this data
Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.
Identity or attribution wrong? Suggest a correction.