Alex Williams
- Indexed articles, last 90 days
- 1
- Latest publication
- Sep 11, 2026
- Outlet visibility, for Smashing Magazine
- Top 1M sites
- Earliest in this view
- Sep 11, 2026
Latest articles
Building A UX ROI Case That Survives The Boardroom — Smashing Magazine (opens the original)
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Alex Williams is a seasoned full-stack developer and the former owner of Hosting Data UK. After graduating from the University of London with a Masters Degree … More about Alex ↬ Weekly tips on front-end & UX.Trusted by 182,000+ folks. Sooner or later, a CFO looks at your wireframes and asks what any of it actually does for the bottom line. Storyboards don’t answer that question, and the era when a 5-minute pitch could answer it ended, unfortunately, a while ago. These days, if you want to win b
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Top 1M sites
For Smashing Magazine, the outlet · Measured Aug 1, 2026
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