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Alex Whitlock

Reporter

Indexed articles, last 90 days
3
Latest publication
Aug 5, 2026
Outlet visibility, for Realestatebusiness
Top 5M sites
Earliest in this view
Jul 7, 2026
The latest indexed work is over 30 days old. There may be a gap in what we hold.

Latest articles

  1. Article · Aug 5, 2026 · Alex Whitlock

    Why culture is an agency’s greatest competitive advantage when building a rent roll (opens the original)

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    Spend enough time around successful businesses and one thing becomes obvious: they do not necessarily have the best products, the biggest budgets, or the smartest technology. What they invariably have is a culture that shapes how people behave and how decisions are made. “Culture starts at the top” has become one of those business phrases repeated so often that it risks losing its meaning. That is unfortunate because, after more than two decades building businesses, I have come to believe it is

  2. Article · Jul 13, 2026 · Alex Whitlock

    Why automation could be the biggest risk to your rent roll (opens the original)

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    The fastest-growing rent rolls are rarely built on efficiency through automation alone. They are built on trust – with people at its centre. Every property management software company is promoting its advances in AI. Every agency is looking for an edge to grow. Every property manager is looking for ways to reduce administration, improve their efficiency, and spend less time on manual tasks. On the surface, it makes perfect sense. If a task can be automated, why wouldn’t you automate it? Yet the

  3. Article · Jul 7, 2026 · Alex Whitlock

    Why support is now the real feature in property management software (opens the original)

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    Large agencies, boutique operators, and start-ups now have a bewildering array of property management software vying for business – each promising greater efficiency, better automation, deeper integrations, and AI wizardry designed to transform the way they operate. From legacy trust accounting software to the latest entrants, every provider claims to be more innovative, customer-centric, and a leader in transforming real estate through clever AI tools. Yet despite the noise, relentless sales ca

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Top 5M sites

For Realestatebusiness, the outlet · Measured Aug 1, 2026

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