HeyJaredAlex Brueckmann
- Indexed articles, last 90 days
- 3
- Latest publication
- Sep 9, 2026
- Outlet visibility, for forbes.com
- Top 5K sites
- Earliest in this view
- Jul 14, 2026
Latest articles
Your Strategy Is Only As Good As The Behavior It Changes (opens the original)
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Alex Brueckmann is the Wall Street Journal bestselling author of “The Strategy Legacy” and CEO of Brueckmann Strategy Consultants Ltd. In a previous article, I argued that much of what organizations call “strategy” isn’t strategy at all. Annual plans and endless initiatives can create the appearance of progress without producing strategic clarity. And there is a second problem that may be even more damaging: Even when leaders have a real strategy, they often fail to turn it into something that c
If Your Business Doesn't Have A Strategy, Start Here (opens the original)
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Alex Brueckmann is the Wall Street Journal bestselling author of "The Strategy Legacy" and CEO of Brueckmann Strategy Consultants Ltd. Most leadership teams I meet tell me they have a strategy. Then I ask to see it, and what shows up is a financial plan. Or a budget. Or a list of initiatives someone built during a planning off-site two years ago and nobody has opened since. None of that is a strategy. A financial plan tells you what you're spending. A list of initiatives tells you what you're do
The AI Fallacy: Tech Won't Save Leaders Who Can't Think Strategically (opens the original)
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Alex Brueckmann is the Wall Street Journal bestselling author of "The Strategy Legacy" and CEO of Brueckmann Strategy Consultants Ltd. Every week, another executive tells me they've started using AI for strategy. They prompt it, it produces something and they hold pages of output dressed up as direction. Here's the problem: Most of them can't tell whether what they're holding is brilliant or garbage. Let's be precise. When executives say they're using AI for strategy, they almost universally mea
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For forbes.com, the outlet · Measured Aug 1, 2026
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