Adam Williams
- Indexed articles, last 90 days
- 17
- Latest publication
- Jul 30, 2026
- Outlet visibility, for Hitc
- Top 100K sites
- Earliest in this view
- Jul 27, 2026
Latest articles
Netflix set to sign $200m deal with FIFA amid plans to privatize World Cup (opens the original)
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FIFA’s mission has always been to sell soccer to the world, but they are now selling themselves to private equity. The bubbles had barely left World Cup champions Spain’s champagne before Gianni Infantino had rolled out his plan to sell a 20 per cent stake in a new entity built to house FIFA’s commercial business. A group of investors led by Donald Trump acolyte Joshua Kushner have been lined up to invest about $4.2bn in exchange for a cut of future profits from TV rights, ticket sales and spons
NBPA signals push for multi-billion dollar payout from NBA as expansion push evolves (opens the original)
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As well as the would-be franchises in Vegas and Seattle reportedly attracting bids of up to $10bn, commissioner Adam Silver wants the NBA to expand its horizons into Europe. Across the Atlantic, NBA Europe franchises – and there are going to be at least 12 of them – are fetching bids of at least $500m, potentially up to and beyond $1bn. There are kinks to iron out there, but Silver sees NBA Europe as his legacy project. One way or another, it is going to happen. With a 2027 launch date targeted
How LeBron James has ignited Philadelphia 76ers ticket prices (opens the original)
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LeBron James is going to send ticket prices soaring at the Xfinity Mobile Arena. James’ surprise move to the 76ers was confirmed last Friday. The 41-year-old, the NBA’s all-time record point scorer, has ended an eight-year stint with the Los Angeles Lakers to retire in Philadelphia. “I believe I can help make the Philadelphia 76ers a championship team and I am so excited to energise a new fanbase and start this incredible journey one last time,” James – who has won Championships with the Lakers,
New $100m reveal speaks volumes about NBA's plans to conquer Europe (opens the original)
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The NBA is motoring ahead with its plans to expand into Europe with a new, self-contained league. As far as the structure of NBA Europe, it’s very much wet cement. But the model that has been suggested is to have at least 12 permanent franchises in 12 cities, with a further four spots in the league available through some form of merit-based system. There has been significant interest from private equity firms, ultra high net worth individuals and family offices in buying one of the 12 franchises
MLS want to strike $500m deal when Lionel Messi leaves Inter Miami (opens the original)
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After the commercial success of the World Cup, MLS is seeing dollar signs. Ticket sales have boomed since the final on 19 July, when Lionel Messi’s Argentina were vanquished by Spain. For FIFA, Messi and Argentina getting to the final in New Jersey was the optimal outcome – it sustained casual fans’ interest for the duration of the tournament and kept the get-in price sky-high. In Europe and South America, there has been a monumental backlash to the overt commercialisation of the World Cup. Inde
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