HeyJaredAdam Ortman
- Indexed articles, last 90 days
- 3
- Latest publication
- Aug 20, 2026
- Outlet visibility, for forbes.com
- Top 5K sites
- Earliest in this view
- Jul 9, 2026
Latest articles
Midyear Marketing: Stop Reporting And Start Reallocating (opens the original)
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Adam Ortman is CEO and founder of Kinetic319, a leading marketing agency rooted in cutting-edge strategy and consumer psychology. For years, I’ve watched marketers treat the middle of the year like a retrospective. The teams gather their performance reports, compare their campaigns against annual plans, build dashboards and congratulate themselves (or explain why their numbers fell short of expectations). Then they go right back to executing the same strategy they started with in January. In m
Connected TV & OTT: How Brands Can Maximize The Big-Screen Opportunity (opens the original)
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Adam Ortman is CEO and founder of Kinetic319, a leading marketing agency rooted in cutting-edge strategy and consumer psychology. Connected TV is where attention lives. Once viewed as purely experimental, connected TV (CTV), over-the-top (OTT) platforms and YouTube have become some of the most valuable advertising environments for brands. As consumers spend more time streaming across smart TVs and other connected devices, the living room has evolved into a performance marketing channel, not ju
The Death Of Traditional Attribution: What Works In A Fragmented Media Landscape (opens the original)
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Adam Ortman is CEO and founder of Kinetic319, a leading marketing agency rooted in cutting-edge strategy and consumer psychology. Attribution hasn't disappeared. Traditional attribution models have become less reliable as consumer behavior has changed. For years, marketers worked with a relatively simple model: a user clicked an ad, visited a site, converted and the platform assigned credit. Perfect, no, but directionally useful. Over the past several years, I’ve found myself having the same con
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Top 5K sites
For forbes.com, the outlet · Measured Aug 1, 2026
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