HeyJaredA'bidah Zaid Shirbeeni
- Indexed articles, last 90 days
- 195
- Latest publication
- Oct 1, 2026
- Outlet visibility, for Marketing-Interactive
- Top 1M sites
- Earliest in this view
- Sep 4, 2026
Latest articles
M&M’S suits up as heroes in global Marvel campaign (opens the original)
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Mars and The Walt Disney Company are building on their longstanding relationship with the launch of a global campaign between M&M’S and Marvel, set to roll out throughout 2026. Driven by the belief that “It’s more fun together”, the collaboration merges Marvel’s iconic storytelling with the vibrant, playful world of M&M’S. The campaign spans generations and continents, targeting both Marvel and M&M’S fans with content, experiences and merchandise that highlight the shared love of characters and
ChatGPT wants your ad dollars, so how can you make the most out of it? (opens the original)
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ChatGPT’s global rollout of its low-cost Go subscription tier may seem like a pricing story. But beneath the surface lies a far more consequential shift: OpenAI is laying the groundwork for advertising inside an answer engine, a move that could redefine how brands compete for attention and influence. While ads are not yet live, OpenAI will begin testing them in the US on the free and Go tiers. Paid plans will remain ad-free, and the company has stressed that ads will not influence ChatGPT’s resp
Loyalty marketing gets cute with plushie strategy (opens the original)
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As we head into 2026, the trend of using plushies as an extension of a brand long past purchase, doesn't seem to be slowing down. While some might pass off the initiatives as just "cute", others such as McDonald's Singapore are using plushies not just to spark joy, but to shape behaviour, reward loyalty and drive retention. In celebration of Lunar New Year, the fast-food brand is releasing its first-ever plushie collection, the “Prosperity Pals”. The trio draws inspiration from McDonald’s iconic
Netflix taps Singapore’s Nativex to bring brands to streaming audiences (opens the original)
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Netflix has appointed Singapore-based adtech Nativex to help brands access and activate on Netflix's ad-supported streaming service. The partnership allows marketers to access Netflix’s premium inventory, advanced targeting solutions, and innovative ad formats, reaching highly engaged audiences across key markets. Under the collaboration, Nativex will support brands with planning and optimisation across Netflix ads. Brands can run campaigns using standard pre-roll and mid-roll video, Pause Ads,
Pepsi turns viral kiss cam moment into cola smackdown in new Super Bowl spot (opens the original)
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This year, Pepsi is taking a fresh swing at the cola wars, with a little help from an unlikely protagonist. In its latest global campaign The choice, directed by Academy Award–winning filmmaker Taika Waititi, a polar bear confronts decades of assumptions about cola preference, discovering that when labels and bias disappear, Pepsi wins on taste. The Choice leans into what Pepsi calls the Pepsi paradox, the phenomenon that cola drinkers often prefer Pepsi over Coke when taste, not brand, is the o
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