Targeted AI-powered outreach vs. mass press release distribution: Why personalized pitches beat spray-and-pray
PR Newswire uses a "spray and pray" approach—mass distributing generic press releases to thousands of outlets with minimal targeting. HeyJared uses AI to find the perfect reporters and sends personalized pitches directly to their inboxes. Get better results at a fraction of the cost—$99/month vs $1,820+ per press release.
PR Newswire sends the same generic press release to thousands of outlets. HeyJared's AI writes personalized pitches based on each reporter's recent coverage and interests. Different approaches, dramatically different results.
Each pitch is tailored to the reporter's recent coverage and interests
Automatically matches your story with journalists who actually cover your topic
Send as many releases as you want—no per-release fees
Pitches go straight to reporters' email inboxes, not generic newsrooms
Same release sent to thousands of outlets with no personalization
Only Industry, Geography, and Topic—no reporter-level matching
$1,820+ per press release (with membership and fees)
Mass distribution to newsrooms, not targeted to specific reporters
See why startups choose HeyJared over PR Newswire
PR Newswire charges $1,820+ for a single press release (including membership and fees). For that same price, you could use HeyJared for 18+ months and send unlimited personalized pitches. Plus, HeyJared's AI finds the right reporters and personalizes each pitch—something PR Newswire can't do.
$99/month vs $1,820+ per press release—unlimited releases included
Each pitch tailored to the reporter—not generic mass distribution
AI finds the perfect reporters—no manual research needed
Fun fact: For PR Newswire's price per release, you could use HeyJared for 18+ months and send unlimited personalized pitches.
"PR Newswire's spray-and-pray approach might work for large enterprises with massive budgets, but it doesn't work for startups. We built HeyJared to give founders AI-powered tools that find the right reporters and write personalized pitches—at a fraction of the cost. Get targeted outreach that actually works, not generic press releases sent to thousands of outlets."
— The HeyJared Team
Stop paying $1,820+ per press release. Get AI-powered outreach that finds the right reporters and writes personalized pitches. No membership fees, no per-release fees, no spray-and-pray. Just results.