Tracking coverage and success
How to track pitch outcomes and measure PR success
Measuring PR success is crucial for understanding what works and proving ROI. HeyJared helps you track which pitches led to coverage, monitor response rates, and identify your most successful outreach strategies.
Why Track Outcomes?
Tracking coverage helps you understand which reporters respond, which angles work best, and how to improve your pitch strategy over time. It also helps prove the value of your PR efforts.
How to Report Coverage
When you get coverage from a pitch, report it in HeyJared:
- 1Look for the "Report Coverage" button - This appears after you send pitches through HeyJared
- 2Click when you get coverage - When a reporter publishes your story, click the button to report it
- 3Add the article URL - Provide a link to the published article so we can track it
- 4Get rewarded - Report coverage and earn rewards like free months of service
What Gets Tracked
Coverage Wins
Articles published that resulted from your pitches, with links and publication details.
Response Rates
How often reporters respond to your pitches, by outlet and reporter.
Pitch Performance
Which pitch angles and topics generate the most coverage and responses.
Success Patterns
Insights about what works best for your industry and target reporters.
Using Success Data
The coverage data you report helps HeyJared:
- Improve matching - Better identify which reporters are likely to cover your stories
- Refine pitch suggestions - Recommend angles and topics that have worked before
- Predict success - Score pitches based on historical success patterns
- Show ROI - Demonstrate the value of your PR efforts with concrete metrics
Best Practices
- •Report promptly: Report coverage as soon as it's published for accurate tracking
- •Include URLs: Always provide the article link so we can verify and track it
- •Track all outcomes: Report both positive responses and coverage, even if it's a small mention
- •Review regularly: Check your success metrics periodically to identify patterns
Success Rewards
When you report coverage, you may be eligible for rewards:
Free Months
Report successful coverage and earn free months of HeyJared service. This is our way of celebrating your success and encouraging you to track outcomes.
Next Steps
Now that you understand coverage tracking, explore these related resources: