Understanding our AI-powered journalist matching system
HeyJared's reporter search uses advanced AI technology to analyze thousands of journalists and match them with your story. You can search using natural language in the Chat interface, or use traditional search methods. Here's how our intelligent matching system works.
Use the Chat interface to search for reporters in natural language. Just describe what you're looking for, and our AI will find the best matches. Learn more about Chat.
Our system continuously analyzes thousands of journalists across major publications, tracking their recent articles, beat coverage, and writing interests. This creates a comprehensive profile for each reporter using AI-powered analysis.
When you search (via Chat or traditional search), our AI uses semantic understanding to match your story with journalist profiles. It considers topic relevance, recent coverage patterns, semantic similarity, and the likelihood of interest in your specific story. The AI understands context and intent, not just keywords.
Each potential match receives a relevance score based on multiple AI-analyzed factors including topic alignment, semantic similarity, publication tier, recent activity, and historical coverage patterns. Higher scores indicate better matches for your story.
You can refine your search results using several filters to find the most relevant journalists:
Filter by publication categories like tech blogs, major newspapers, trade publications, or industry-specific outlets to match your target audience.
Search by specific beats like startups, enterprise software, consumer tech, fintech, or other industry verticals.
Find journalists who cover specific regions, from Silicon Valley tech to global business or local market reporters.
Filter by how frequently journalists publish, ensuring you target active reporters who are likely to respond.
Your search results are ranked by relevance, with the most promising matches at the top. Here's how to interpret the information provided:
A percentage indicating how well the journalist's interests align with your story. Scores above 80% are excellent matches, while 60-80% are good potential matches.
Shows the journalist's most recent articles to help you understand their current interests and coverage areas. Use this to personalize your pitch.
Verified email addresses and social media handles for direct outreach. We prioritize accurate, up-to-date contact information.
Use natural language to describe what you're looking for. The AI understands context and intent.
Our database focuses on active journalists with verified contact information. Some reporters may not appear due to privacy settings, inactivity, or database coverage limitations.Learn more about reporter visibility
Learn how to craft compelling pitches and maximize your outreach success: