Media profiles help you create a professional page that showcases your company to journalists. Think of it as your company's press kit - a centralized place where reporters can learn about your company, founders, and story angles.
Why Create a Media Profile?
Media profiles make it easy for journalists to understand your company, find contact information, and discover story angles. They're especially useful when you're actively pitching or when reporters are researching your industry.
Creating Your First Profile
1
Navigate to Media Profiles
Go to the Media Profiles section in your account
2
Click "Create Profile"
Start building your company's media profile
3
Fill in company information
Add your company name, tagline, description, and key details
4
Add founder information
Include founder backgrounds and LinkedIn profiles
5
Set your profile slug
Choose a URL-friendly identifier (e.g., "acme-corp")
6
Publish your profile
Make it visible to journalists and reporters
What to Include
Essential Information
- •Company name and tagline
- •Problem you solve and solution
- •Founder backgrounds
- •Industry and market category
- •Media contact email
Optional but Helpful
- •Funding information
- •Key metrics and traction
- •Previous press coverage
- •Company logo and images
- •Website and social links
Managing Your Profile
Once created, you can:
Edit anytime - Update information as your company evolves Add announcements - Create announcement pages for product launches, funding, or major milestones Update media contact - Keep contact information current Add press coverage - Showcase previous media coverage to build credibility Creating Announcements
Announcements are dedicated pages for specific news or milestones:
1
Go to your media profile page2
Click "Create Announcement"3
Fill in announcement details (title, description, date)4
Publish to create a shareable announcement pageBest Practices
- •
Keep it updated: Regularly refresh your profile with latest information and metrics
- •
Be specific: Include concrete details about your product, market, and traction
- •
Add visuals: Include your logo and product screenshots when possible
- •
Highlight uniqueness: Emphasize what makes your company different
- •
Include contact info: Make it easy for reporters to reach you
Profile URL
Your media profile gets a unique URL based on your slug:
https://heyjared.ai/media-profile/your-company-slug
You can share this URL directly with journalists or include it in your pitches. Make sure your slug is descriptive and easy to remember.
Now that you understand media profiles, explore these related resources: