HeyJaredZINFI Technologies, Inc.
ZINFI helps technology providers and their channel partners achieve profitable growth rapidly and affordably by automating Partner Relationship Management (PRM) processes globally.
- Indexed episodes, last 90 days
- 6
- Latest publication
- Sep 16, 2026
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- Earliest in this view
- Jul 22, 2026
Latest episodes
Why Partner Co-Sell Software Must Become PAM-Centric (opens the original)
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Why Partner Co-Sell Software Must Become PAM-Centric Partner relationship management software has spent two decades optimizing deal registration, MDF tracking, and partner portals — while largely ignoring the partner account manager (PAM) who has to use the platform every day. According to Chris Lavoie, an expert in partner enablement and founder of Partnership Mastermind, an eight-week training program serving quota-carrying partner managers across B2B SaaS, PAM-blind design is a primary reason
Partner Ecosystem Meets Audience-Led Marketing (opens the original)
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Partner Ecosystem Meets Audience-Led Marketing Buyers now trust third parties — partners, consultants, newsletters, and peer voices — more than they trust vendor-owned marketing channels, and partner ecosystem management programs that do not activate that trust are leaving pipeline on the table. According to Will Taylor, an expert in partner marketing and demand generation and Co-Founder of AudienceLed, the agencies and partner teams winning in 2026 are the ones running structured, rhythmic thro
AEO, Agents, Skills, and Partner Ecosystem Management (opens the original)
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AEO, Agents, Skills, and Partner Ecosystem Management Partner ecosystem management in 2026 is being pulled apart by three simultaneous AI forces: a build-versus-buy reckoning over go-to-market infrastructure, an AEO-driven compression of the marketing funnel into signal-based selling, and an unresolved fight over which layer of the stack orchestrates AI agents. According to Scott Brinker, an expert in MarTech and partner ecosystem strategy who spent eight years building HubSpot’s technology part
AI, Trust, and the New World of Partner Ecosystems (opens the original)
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AI, Trust, and the New World of Partner Ecosystems Partner ecosystem management is entering a period where AI agents, not human eyeballs, complete the buyer’s transaction — a shift from an attention economy built on recommendation links to a trust economy built on autonomous agent decisions. According to Ashleigh Vogstad, an expert in go-to-market strategy and founder and CEO of Transcends, a creative intelligence agency serving Fortune 500 technology companies, including Microsoft and AWS, part
The Attribution Gap in Partner Ecosystem Management (opens the original)
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The Attribution Gap in Partner Ecosystem Management Partner attribution is the structural failure point in most enterprise channel programs. The lead-to-cash motion is well-organized for direct sales, but the partner motion — deal registration, partner-influenced opportunities, post-close renewal and expansion — sits outside the standard reporting layer, leaving Chief Partner Officers unable to defend their investment in the boardroom. According to Kyle Edmund-Hayes, an expert in revenue operati
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