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Zero to N

Zero to N dives into the real journeys behind building and scaling companies across the Middle East and Africa.Hosted by Rachid Labrik, it explores the trade-offs, failures, and transformations that shape the region’s most driven founders and operators.No hype. No filters.

Podcast · By Rachid Labrik · English · Official site

Indexed episodes, last 90 days
4
Latest publication
Sep 7, 2026
Audience
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Earliest in this view
Jul 13, 2026

Latest episodes

  1. Episode · Sep 7, 2026

    From $300 to WILD Group: Emma Burdett on Reinvention, Personal Brand & Starting Again (opens the original)

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    Emma Burdett built WILD from a $300 event into one of the region’s best-known communities for women in leadership before realising that the business, and she herself, needed to evolve. Emma joins Rachid Labrik to talk about being fired three times, building from zero in Dubai, the mistakes she made while scaling, using LinkedIn to create opportunity, trusting intuition in commercial decisions and why sometimes success requires the courage to reinvent what already works. A conversation about entr

  2. Episode · Aug 25, 2026

    SAAD Mohamed: AI, Digital Transformation & Morocco's Tech Future (opens the original)

    Episode notes · Positive tone

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    AI, digital transformation, future of work and Morocco's technology ambitions with Mohamed Saad, Deputy CEO of the Casablanca Stock Exchange and President of AUSIM. Mohamed joins Rachid Labrik to explore why transformation fails, what happens to junior careers as AI advances, why critical thinking matters more than ever, and what Morocco needs to move from technology consumer to global creator. From “adapt before you adopt” to the Infinite Game, they ask what really takes people, organisations a

  3. Episode · Jul 27, 2026

    From Failing Medicine to 30 Years in Global Business | Mohamed Loughzail (opens the original)

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    Mohamed Loughzail planned to become a doctor. Failing the entrance exam sent him unexpectedly into computer science and ultimately into a career spanning Morocco, Canada, P&G, Saudi Arabia and China. He joins Rachid Labrik to discuss comfort zones, leadership, education, people, retirement and why the legacy you leave behind matters more than the title you held. CHAPTERS 00:00 Meet Mohamed Loughzail 01:59 The Failure That Changed His Career 09:31 How Canada Opened Up His World 15:26 Why Your Env

  4. Episode · Jul 13, 2026

    Paralysed at 10 to Building a Global Beauty Brand | Mouna Abbassy (opens the original)

    Episode notes · Positive tone

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    At 10, Mouna Abbassy suddenly lost the ability to walk and spent months rebuilding her body from the beginning. Years later, that same belief in possibility would shape Izil Beauty—a brand built to take Moroccan beauty rituals, heritage and ingredients to the world. Mouna joins Rachid Labrik to discuss resilience, identity, entrepreneurship, letting go as a founder and why building something meaningful requires the founder to transform alongside the company. CHAPTERS 00:00 Meet Mouna Abbassy 01:

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