Zero to N
Zero to N dives into the real journeys behind building and scaling companies across the Middle East and Africa.Hosted by Rachid Labrik, it explores the trade-offs, failures, and transformations that shape the region’s most driven founders and operators.No hype. No filters.
- Indexed episodes, last 90 days
- 4
- Latest publication
- Sep 7, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 13, 2026
Latest episodes
From $300 to WILD Group: Emma Burdett on Reinvention, Personal Brand & Starting Again (opens the original)
Read excerpt
Emma Burdett built WILD from a $300 event into one of the region’s best-known communities for women in leadership before realising that the business, and she herself, needed to evolve. Emma joins Rachid Labrik to talk about being fired three times, building from zero in Dubai, the mistakes she made while scaling, using LinkedIn to create opportunity, trusting intuition in commercial decisions and why sometimes success requires the courage to reinvent what already works. A conversation about entr
SAAD Mohamed: AI, Digital Transformation & Morocco's Tech Future (opens the original)
Read excerpt
AI, digital transformation, future of work and Morocco's technology ambitions with Mohamed Saad, Deputy CEO of the Casablanca Stock Exchange and President of AUSIM. Mohamed joins Rachid Labrik to explore why transformation fails, what happens to junior careers as AI advances, why critical thinking matters more than ever, and what Morocco needs to move from technology consumer to global creator. From “adapt before you adopt” to the Infinite Game, they ask what really takes people, organisations a
From Failing Medicine to 30 Years in Global Business | Mohamed Loughzail (opens the original)
Read excerpt
Mohamed Loughzail planned to become a doctor. Failing the entrance exam sent him unexpectedly into computer science and ultimately into a career spanning Morocco, Canada, P&G, Saudi Arabia and China. He joins Rachid Labrik to discuss comfort zones, leadership, education, people, retirement and why the legacy you leave behind matters more than the title you held. CHAPTERS 00:00 Meet Mohamed Loughzail 01:59 The Failure That Changed His Career 09:31 How Canada Opened Up His World 15:26 Why Your Env
Paralysed at 10 to Building a Global Beauty Brand | Mouna Abbassy (opens the original)
Read excerpt
At 10, Mouna Abbassy suddenly lost the ability to walk and spent months rebuilding her body from the beginning. Years later, that same belief in possibility would shape Izil Beauty—a brand built to take Moroccan beauty rituals, heritage and ingredients to the world. Mouna joins Rachid Labrik to discuss resilience, identity, entrepreneurship, letting go as a founder and why building something meaningful requires the founder to transform alongside the company. CHAPTERS 00:00 Meet Mouna Abbassy 01:
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
Named in the text we hold. One piece can cover several.
Audience
No verified audience measurement yet.
About this data
Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.
Identity or attribution wrong? Suggest a correction.