HeyJaredZero Click Marketing
Zero Click Marketing is a marketing strategy podcast about content marketing, audience research, and how brands grow when clicks matter less.
- Indexed episodes, last 90 days
- 11
- Latest publication
- Sep 8, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 7, 2026
Latest episodes
The Most Human Marketing Channel Left (with Erica Bonser) (opens the original)
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As AI makes it easier to produce more content, podcasting offers something increasingly valuable: unmistakable evidence of a real person behind those ideas. Erica Bonser, co-founder of Fan Club, joins me to talk about what success should actually look like for a new show, and how marketers can turn a podcast into a sustainable engine — without expecting immediate business results. Chapters 00:00 — Why podcasting feels distinctly human in the AI era 00:41 — What fitness brands teach us about iden
As Content Gets Cheap, Credibility Gets Expensive (opens the original)
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It’s never been easier to create content — which means simply making content isn’t much of an advantage anymore. Today, I talk about what AI changes about the creator economy, why credibility is becoming more valuable as content gets cheaper, and how marketers should evaluate creator partnerships beyond clicks and impressions. Chapters 00:00 — It has never been easier to create mediocre content 00:45 — How the creator economy has grown up 02:14 — As content gets cheaper, credibility gets more va
What If You Can’t Prove Your Marketing Worked? (opens the original)
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What happens when your marketing is clearly doing something — but attribution can’t tell you exactly what? In this conversation with Wistia’s Talking Too Loud, we dig into zero click marketing, branded search, word of mouth, recall, and the growing gap between what marketers can measure and what actually influences people. It’s a conversation about learning to work with evidence instead of expecting perfect proof — and it feels even more relevant now than when we recorded it. This episode was or
Field Notes: Reddit Citations Drop 80% in ChatGPT (Don't Care) (opens the original)
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This is me reacting in real time to news from Promptwatch and Petra Labs that Reddit just lost about 80% of citations in ChatGPT. TL;DR: chasing platform behavior is not a good strategy. Other sources: Axios Semrush Profound Timestamps: 00:00 Reddit citations fell off a cliff. So what? 00:59 Your strategy shouldn’t depend on one platform 01:54 If your audience uses Reddit, Reddit still matters 03:10 ChatGPT citation behavior is wildly unstable 04:26 The boring winner: brand-owned websites 05:32
[Replay] The LinkedIn Algorithm Is Basically a Party (opens the original)
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LinkedIn’s feed has changed since I first published this episode — but the core idea holds up: the platform is trying to understand what you talk about, who should care, and what deserves distribution. In this refreshed Field Note, I revisit LinkedIn’s retrieval-and-ranking system, clarify what topical consistency actually means, touch on the new “Seems like AI slop” reporting feature, and explain why the best LinkedIn strategy still looks a lot like behaving normally at a party. Timestamps 00:0
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