Zach Groshell
Using learning science and DI to engineer ruggedly effective instruction. Podcast is Progressively Incorrect. Author of Just Tell Them.
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- Aug 7, 2026
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- Jul 4, 2026
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Standards are not it (opens the original)
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A major goal of instructional design is to teach students more in less time. Another major goal is for students to be able to apply what they’ve learned to problems that were never directly taught. So far, so good, but neither goal can be achieved to its fullest extent without a careful analysis, and that work happens long before a single lesson is authored.In this post I want to take up that neglected piece of instructional design, the content analysis. I will show what one looks like in four d
It’s the Instructional Design, Stupid (opens the original)
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In 1983, Richard Clark asked the field to consider a grocery truck.Media (i.e., technology), he argued, are “mere vehicles that deliver instruction but do not influence student achievement any more than the truck that delivers our groceries causes changes in our nutrition.”The truck matters for cost and reach. It does not matter for whether you end up eating vegetables. Swap the truck for a train and the groceries are the same groceries. What matters is the cargo: the method, the sequencing, the
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