HeyJaredYou're A Natural
Prepare yourself to enjoy reading YAN's consumer intelligence reports. Each episode debates the key concepts and central tension of an article — unpacking the jargon so you arrive ready to read, not lost. Two hosts argue both sides. You decide which one you agree with.
- Indexed episodes, last 90 days
- 28
- Latest publication
- Sep 18, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 3, 2026
Latest episodes
S2E18: When Does Refillable Packaging Actually Reduce Waste? (opens the original)
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" \"Refillable\" describes a design capability, not a waste result. This guided discovery follows the arithmetic behind refillable packaging: a durable parent pack often starts with a larger material burden than the throwaway item it replaces, and the loop only repays it when the next purchase keeps the same container in service. A refill abandoned after two uses has not done the work the label promises. The hosts unpack what reverse logistics is and why single-use avoided that return journey, h
S2E17: A Recycled Plastic Claim Does Not Tell You If the Pack Will Be Recycled (opens the original)
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"30% recycled plastic" on a cat-food bag reads like a fact about that bag. It is not. This guided discovery follows Purina's mass-balance route for its ONE Bifensis packaging: chemically recycled plastic entering a shared plant through a ledger, the 30:70 claim assigned across a group of packs, and Purina's own fine print that the exact recycled share of any single bag is unknown. The hosts unpack what chemical recycling actually does to waste plastic, why a mass-balance ledger needs rules such
S2E16: Before You Bin Plant-Based Plastic, Check What It Is (opens the original)
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Plant-based plastic sounds like a promise about the bin, but it is a fact about the beginning. This guided discovery opens in 2010, when Braskem began selling polyethylene made from sugar cane — and the selling point was continuity: the same plastic, the same uses, the same recycling path, with the carbon coming from a plant instead of oil. The hosts unpack why a plant can supply the carbon and still leave you holding ordinary polyethylene, why biobased, biodegradable and compostable answer thre
S2E15: Use-By Is About Safety; Best-Before Is About Quality (opens the original)
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A use-by date and a best-before date look like the same kind of number, but they ask different things of you. This guided discovery opens on the Food Standards Agency's September 2026 letter to new students cooking for themselves, follows California's 2026 relabelling that made the safety-or-quality split explicit on the pack, and then follows a discarded pack to the landfill and the methane it releases. The hosts unpack why a chilled use-by date is a deadline while a cupboard best-before date i
What Plant-Based Means on a Cleaning Bottle (opens the original)
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A "100% plant-based active" label can be true about one ingredient and still mislead about the bottle. This guided discovery follows the South African Sunlight Platinum ruling, where the ingredient evidence survived and the sweeping front-label impression did not, and then follows the dose out of the bottle and down the drain. The hosts unpack the three readings of "100% plant-based active", why a plant feedstock does not rewrite the molecule, the difference between a measured 22-millilitre dose
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