HeyJaredYour Truth Shared
Every Business Has a Story to Tell because that’s how the Market Decides Whether to Buy or Not. Your story has to resonate with who you are AND with the people you want to serve. This podcast is about helping you reach the market in a way that feels right to you.
- Indexed episodes, last 90 days
- 4
- Latest publication
- Sep 1, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 29, 2026
Latest episodes
#137 It was never your marketing. It was your positioning with Finola Howard (opens the original)
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You can be brilliant at what you do and still be the one they forget — and it has nothing to do with how good you are. For years I've watched people treat that as a marketing problem: write better, post more, find the hook. It never works, because the thing that's missing sits underneath the marketing entirely. It's your positioning — the foundation your whole business stands on. And almost nobody ever finishes it. In this episode I take it all the way down: what positioning actually is, why it
#136 Unmissable to the right people — without the content treadmill with Kristian Downer (opens the original)
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Everyone wants more reach. Almost no one has decided who they're reaching — or what they'd say once they got there. Here's what I want you to hear in this one. Kristian Downer can do something remarkable: put your face in front of a named list of the exact people you want to work with — by company, by job title, by seniority — for a fraction of what LinkedIn ads used to cost. But listen to what he keeps circling back to. Not once does the targeting come first. Every single time it's who are you
#135 By Replacing Me, I Found Me with Finola Howard (opens the original)
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Everyone told me I pivoted this year. I didn't. The ground moved under my business — fast, and not gently — and while the room around me braced against it, I did the other thing. I leaned. Not from fear, because a strategy for growing your business can never come from fear. I leaned because I've watched every wave roll in across thirty years, and leaning in early has always paid. So I made a decision I want to say clearly: I set out to replace myself with AI. On purpose. And trying to automate m
#134 You're Standing Too Close to See It with Finola Howard (opens the original)
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You can't see the shape of a thing while you're standing inside it. And you never step outside your business — because you never leave. So the clarity you keep meaning to "find time for" isn't hiding. You're standing too close to see it. I came home from five weeks and 4,500km on the road — France, Switzerland, Italy, a campervan, a 17-year-old — and finally understood the year I'd just had. The year the ground moved under my business, when I built the answer in the fire and delivered it live fr
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