Your Story
On this show we will get to listen to some of the most experienced members of the marketing world. This includes leaders from brands we have the privilege to work with, sales managers that form part of our nationwide Hearst team, and the amazing crew we have here at the…
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The Future of Social Media Storytelling: AI, Audience Behavior, and Authentic Brand Content (opens the original)
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Social media is evolving at a rapid pace, changing how audiences discover, consume, and connect with brand stories. In this episode of Your Story, Chloe sits down with Autumn Casey, VP of Social Agency Services at Hearst, to explore the latest social media trends shaping the marketing and communications landscape. Autumn shares insights into how changing audience behaviors are influencing content strategy, why authenticity and human connection matter more than ever, and how brands can create soc
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