Your CMO Mentor
What if you could borrow the brain of a world-class marketer for half an hour?That’s the idea behind CMO Mentor.
- Indexed episodes, last 90 days
- 2
- Latest publication
- Sep 9, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 7, 2026
Latest episodes
Stop telling people what to do. Tell them why to do it. (opens the original)
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How do you build a marketing team from scratch? Nathan Rollins, CMO at Lucid Software for over nine years, joined Joe to share exactly how he'd approach it, along with the leadership lessons that have kept him in the same role well past the average three-year CMO tenure.What Nathan covers:How to build a marketing team from scratch in your first 90 daysHow to prove marketing's worth to your CEO and boardHow to know when to do the unscalable thing instead of chasing scaleWhy understanding the whol
Pip & Nut | AI won't replace great marketers - but it will change how they work (opens the original)
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Everyone's talking about AI. Far fewer people are talking about how to actually use it well.In this episode of Your CMO Mentor, Joe sits down with Jacq, CMO of Pip & Nut, to explore where AI genuinely creates value and where human judgment, strategy, and creativity remain irreplaceable.Fresh from launching Pip & Nut's standout AI-assisted TV campaign, Jacq shares what really happened behind the scenes. Rather than replacing creatives, AI became another production tool - one that still required t
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