HeyJaredYour Brain on Money
The psychology, systems, and social influences behind your money decisions.
- Indexed issues, last 90 days
- 13
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- Sep 30, 2026
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- Jul 29, 2026
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Why is everyone throwing a huge party? (opens the original)
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I turn 30 next month, and I have spent an indeterminate number of hours thinking about it. Not about being 30 — that part I’m fine with, or at least I’ve decided to be fine with it, which is close enough.I mean the event of turning 30: Whether there even needed to be one, and what it was supposed to look like, and who I was supposed to invite, and whether I’d feel worse doing something or doing nothing.The answer, apparently, is that I have to do something. I did a cursory search into getting a
We’re looking for rich people in the wrong places (opens the original)
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When you picture a rich American, who do you picture?Maybe a hedge-fund manager in Greenwich, or a tech founder in San Francisco. Or a Fortune 500 CEO, or a celebrity. Or, depending on how much time you spend online, perhaps a 27-year-old software engineer bragging about how he makes $700,000 a year at Meta.These people are rich, but they’re unusually visible versions of rich.Last week, economists Owen Zidar and Eric Zwick published a book about the much larger group of wealthy Americans we don’
Can you actually afford your lifestyle? (opens the original)
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There was a period of my life where every time I made more money, I got significantly better at spending more money.At first, this felt great. I stopped checking my bank account before agreeing to dinner. I took the Uber when it was raining instead of walking 15 minutes to the train. I ordered groceries when I was busy. I started traveling more.But lifestyle creep, as the name suggests, has a way of sneaking up on you. A few years later, you look around and realize your income has gone up substa
How much money is enough? (opens the original)
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A couple of weeks ago I published an essay about financial nihilism, or what to do when you don’t particularly believe the financial future is going to work out. The most common response I got was some version of: Okay, I don’t want to be nihilistic anymore. But what am I actually working toward?I think this is one of the hardest questions in personal finance: deciding what you want your money to do, figuring out roughly how much that requires, and then giving y
The private equity boyfriend economy (opens the original)
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This summer, The Wall Street Journal declared the private equity boyfriend the newest piece of celebrity arm candy, with the likes of Olivia Rodrigo, Reese Witherspoon, Nicole Kidman, and Andy Cohen all stepping out with people in the industry.And sure, maybe this is a silly celebrity story. But I think it tells us something more interesting about the economy and what “success” looks like right now.The desire for a rich partner is not new. The
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