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- Jul 8, 2026
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- Jul 8, 2026
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Humans of Youwe: Rowan Smith on RevOps, AI, and the sales and marketing divide (opens the original)
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Is the rivalry between sales and marketing real, or just a measurement problem? Rowan Smith, Head of Revenue Operations at Youwe, argues it's the latter. In this episode of Humans of Youwe, host Helene sits down with Rowan to unpack what RevOps really means and why one number, revenue, should tie the whole funnel together. He came up through sales, which gives some weight to his line that "activity for activity's sake is a crutch teams hide behind." They also get into AI in B2B: where the effort
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