HeyJaredwrktgthr
The operating system behind authors and speakers. How I build content machines, launch strategy, and backend systems that actually convert.
- Indexed issues, last 90 days
- 6
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- Sep 21, 2026
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- Jul 13, 2026
Latest issues
Analytics and Closing the Loop: How to Know If Your Strategy Is Actually Working (opens the original)
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The cobbler’s childrenAt some point in every content strategy, or operations strategy, or business strategy, there’s always a moment where you have to stop yourself and ask honestly whether anything is actually working. And I’m not talking about posting one Instagram reel and seeing how many likes you get, because that’s not a feeling of success or defeat, that’s just one post. If you’ve been following along in this series, you know the recommendation is to give a strategy about six months befor
Before You Create Content, Build These Three Things (opens the original)
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In the last article I told you that platform decisions come near the bottom of the strategy stack. Today we’re going back to the top.Because before you decide where to publish, before you decide how often, before any of it, you need three things in place. Who you’re talking to. What you’re going to keep talking about. And how you sound when you talk about it. Otherwise known as your ICPs, your content pillars, and your voice and tone.I want to walk you through exactly how I build each one for my
You Don't Have to Be Everywhere. Here's Where to Actually Show Up. (opens the original)
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The question I get more than almost any otherIf I had a dollar for every time someone asked me which platforms they should be on, I would not need to be creating content right now.And I get why it’s the first question. The outside pressure to be everywhere is real. You see one creator absolutely blowing it up on TikTok, and another one totally owning LinkedIn, and you think you have to be doing all of it. The thought alone is exhausting.But here’s the hint buried in what I just said. That creato
Is AI Cheating? (opens the original)
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Way back in March, when I started this series, I sat down with Claude and asked it to interview me. I had a vague idea of what I wanted to talk about, but needed to flesh it out into several different articles and video scripts. Rather than telling it what to write, I wanted it to pull the content out of me. Because that back and forth takes something I might write one article about and turns it into something I could probably write ten articles about. Which is pretty much exactly what happened.
Stop Blaming the Intern: What Managing AI Actually Looks Like (opens the original)
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A few weeks ago I wrote a whole batch of scripts for a video series, all in one sitting, then dropped them into my project management system and promptly forgot about them. That’s just how batching works sometimes. Usually, I read through scripts and go back and forth with my LLM until it’s right, but in this instance, I ran out of time and meant to return to it later. But I never did. So they were out of sight, out of mind, until the system pinged me to move the process forward.So the alert cam
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