HeyJaredWrite Like You Mean It with Judi 411
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- Indexed issues, last 90 days
- 12
- Latest publication
- Sep 30, 2026
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- Earliest in this view
- Jul 8, 2026
Latest issues
What Happens Next? (opens the original)
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One of my favorite content projects began with a real estate attorney who spent a good portion of his day answering client questions.At first, that didn’t strike me as unusual. Buying or selling a home is unfamiliar territory for most people. Of course they have questions.The more we talked, though, the more I realized his clients weren’t asking to become experts in real estate law.They were trying to understand the process.Not every legal detail. Not every document they would sign.They wanted t
Your Clients Already Wrote Your Newsletter (opens the original)
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A few weeks ago, someone asked me a question I hear with surprising regularity.“How often should I email my newsletter?”I gave the answer I always give.“It depends.”I realize that’s not especially satisfying. It certainly isn’t the tidy answer people are hoping for, least of all me. They’re usually expecting me to say once a week or twice a month, perhaps even reveal the magical day and time that guarantees success.Over the years, though, I’ve come to think that it’s the wrong question, and I’ve
The Accidental Copywriter (opens the original)
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I’ve had a longstanding interest in archetypes—the Hero, the Mentor, the Rebel, the Sage. There’s something deeply satisfying about recognizing a pattern that has existed long before you noticed it. Once you see it, you can’t unsee it; the faces change, the circumstances change, but the underlying story keeps introducing itself in new ways.Over the past few years, another archetype has been making regular appearances in my life. I didn’t set out to find her; yet, somehow, she keeps finding me.Sh
The Three Pillars of Every Great Story (opens the original)
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We’ve all heard the saying, “If you’re the smartest person in the room, it’s time to find a different room.” If you know me, you’ve likely heard me say it more than once—it’s one of my mantras.When I start feeling too wise for my own good (or, as I like to joke, putting the “ass” in “wiseass”), I grab my metaphorical backpack and seek out new adventures. After all, who wants to be the smartest one when there’s so much more to learn?One of the smarter people I’ve learned
The Curse of Knowing Too Much (opens the original)
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My friend Deb Danger (yes, that’s really her name, and yes, she is exactly as cool as it sounds) reached out because she had friends looking for two Red Sox tickets.Perfect, I thought; I have four tickets I can’t use.If you’re already wondering how we got from two tickets to four tickets, congratulations. You’re thinking exactly like Deb.Here’s what happened.I had two pairs of unused tickets for different Red Sox games. As a season ticket holder, I can exchange unused tickets for another game, s
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