WP Product Talk
This is WP Product Talk, the place where every week, we interview an experienced WP product owner on strategies, tips, experiences, failures, and successes of running successful and thriving WordPress product businesses.
- Indexed episodes, last 90 days
- 6
- Latest publication
- Sep 2, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 3, 2026
Latest episodes
SPECIAL EPISODE: Why Products Grow (Part 2) (opens the original)
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What does it actually take for a WordPress product company to grow year over year? In this special WP Product Talk panel, we’ll bring together product businesses that are successfully growing to unpack what’s working, what’s changed, and which strategies are driving their results. Rather than relying on generic advice, this conversation is grounded directly in real data from our recent Product Growth Survey. Host Matt Cromwell leads a candid discussion examining the survey’s key takeaways—analyz
SPECIAL EPISODE: Why Products Grow (PART 1) (opens the original)
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Growth looks different for WordPress product businesses than it did a few years ago. Google organic search is becoming less dependable, AI is changing how people discover and build software, and simply adding more features isn’t necessarily translating into more sales. So what is working? In this special episode of WP Product Talk, Matt Cromwell, Katie Keith, Zack Katz, and Ian Misner dig into the real-world growth strategies behind three WordPress products that are growing right now: Nimesh Pat
Oops! How to (Accidentally) Become a Plugin Developer (opens the original)
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What happens when you accidentally become a WordPress plugin developer—and then keep going? Jonathan Hall of BerryPress joins WP Product Talk on September 9 with co-hosts Ian Misner and Matt Cromwell to share the winding path from an unplanned venture into plugin development 11 years ago to building multiple plugin businesses and eventually co-founding an international WordPress product company. Jonathan has developed dozens of plugins and learned plenty along the way about finding product ideas
Building Better Product Sites for WordPress Plugins & Themes (opens the original)
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Your WordPress product website has a big job: it needs to build trust, explain your product, demonstrate its value, and ultimately convince visitors to buy. But what actually makes a product website work for a WordPress plugin or theme? On September 2 at noon Eastern, Imran Siddiq of Web Squadron joins WP Product Talk with co-hosts Matt Cromwell and Zack Katz to share his perspective on product website strategy, drawing from his experience building websites, teaching Elementor, creating WordPres
Strategy Before Software: What Organizations Should Clarify Before Building (opens the original)
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Before a single line of code is written, the most important product decisions have already been made. Join us on August 12th as Zack Katz and Ian Misner welcome Brad Griffith of Buckeye Innovation for a conversation about why so many digital projects fail long before development begins. From unclear goals and undefined workflows to misunderstood user needs, Brad shares practical lessons from building websites, applications, and digital tools for purpose-driven organizations. Using a digital prod
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