Worth Your Salt
The health and wellness space is expanding rapidly, and keeping up can be a challenge. Join Salt Marketing every week for the latest holistic and sustainable marketing strategies that will help your business grow.
- Indexed episodes, last 90 days
- 5
- Latest publication
- Sep 17, 2026
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- Checking…
- Earliest in this view
- Jul 16, 2026
Latest episodes
96: Med Spa Client Retention With Meevo (opens the original)
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Med Spa Client Retention: How to Turn the Client Journey Into Predictable Revenue What if your med spa does not actually need more leads? It sounds strange coming from a marketing agency. Yet you can spend more on ads, SEO, social media, events, and promotions while interested prospects fail to book, booked clients no-show, or happy patients leave without a plan to return. In that case, you are pouring more people into a system that already leaks revenue. That is the problem Jennifer Orechwa exp
95: Email Marketing for Med Spas: Turning Holidays Into Six-Figure Sales Moments (opens the original)
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Start Your Holiday Email Strategy Before the Holiday Rush Holiday promotions can be major revenue drivers for med spas, but the practices that see the biggest results are not usually the ones throwing together a last-minute Black Friday email the night before. In this episode of Worth Your Salt , Jennifer talks with Kieryn Wang , email marketer and founder of ALLMOST , about why email marketing for med spas should be treated as a year-round relationship-building system — not just a place to send
94: Med Spa Marketing: Building Trust Through Ritual-Based Wellness Experiences (opens the original)
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What if Your Client Experience Wasn’t just a Treatment? In this episode of Worth Your Salt, Jennifer Orechwa sits down with Jyoti Lohman, founder of The Beauty Way, to explore how med spa marketing and wellness brand growth can become more meaningful when businesses focus on trust, ritual, and emotional connection. Jyoti shares how she built her clean body care brand from her kitchen as a solo founder and stay-at-home mom into a thoughtful, ritual-based wellness brand with retail partnerships an
93: Beyond Beauty: Ethics, Education, and Empowerment in Aesthetics (opens the original)
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Raquel Merlini Talks About Why Ethical Aesthetics Matter on the Worth Your Salt Podcast In aesthetics, trust is everything — but trust is not built by a beautiful Instagram feed, a packed service menu, or the latest trending treatment. It’s built in the moments when a provider chooses education over pressure, integrity over ego, and the right recommendation over the most profitable one. But what does it mean to practice ethical aesthetics? Today’s guest, Raquel Merlini, founder of R Skin Aesthet
92: Growthstack: Turning Med Spa Websites Into AI-Powered Growth Engines (opens the original)
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Learn A New Approach to Med Spa Marketing Websites In this episode of Worth Your Salt, Jennifer Orechwa welcomes JP Faulkner, Head of Subscription Services for Growthstack, a division of Influx Marketing, to talk about the next evolution of AI-powered med spa websites. Growthstack is helping med spas, aesthetics practices, and wellness businesses rethink what their website can actually do — moving beyond a static online brochure and toward a true growth engine that supports lead generation, appo
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