HeyJaredWorkfluencer: Personal Branding & Content Creation
Redefining how we talk about work. Hosted by Rhona Pierce, Workfluencer spotlights professionals using content to grow careers, build personal brands, and shape industries.
- Indexed episodes, last 90 days
- 7
- Latest publication
- Sep 14, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 20, 2026
Latest episodes
#101: Building a Personal Brand While Working Full-Time ft. Roxy Couse (opens the original)
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Being great at your job doesn’t guarantee a promotion. Roxy Couse learned that after nearly 15 years in corporate, several lateral moves, and a leader who admitted there was nothing left for her to prove. While working as a senior director, Roxy started creating content before work, after work, and on weekends. What began as a TikTok hobby grew into an audience of more than 650,000 followers, 100 million views, and brand partnerships with companies including LinkedIn and IBM. In this episode, Ro
#100: How Creators Can Help Brands Win AI Search (opens the original)
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AI search citations are the newest piece of real estate on the internet, and creators may be one of the fastest ways for brands to claim it. Most brand deals are still measured through reach, clicks, and conversions. Meanwhile, answer engines are shaping which companies get mentioned when buyers ask ChatGPT, Perplexity, or Google who to trust. Almost nobody is pricing creator partnerships around that value yet. This conversation was never supposed to become an episode. Rhona Pierce invited Jeffr
#99: How to Create LinkedIn Content That Sells (opens the original)
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Most people post about getting laid off and ask for sympathy. Deidre “Dee” Henry posted about getting laid off and asked for clients. Dee had been a top-performing salesperson at Zillow when she suddenly lost her job. Instead of publishing the expected gratitude post, she shared what she was actually feeling and made it clear what she could do for potential clients. That story became the foundation for The Sales Loft, Microsoft partnerships, a CNBC feature, and an appearance on the same stage as
#98: Why Creators Are Going Back to Corporate Jobs ft. Lissette Calveiro (opens the original)
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Creators were supposed to leave corporate behind. Now some of them are going back — and companies are creating roles specifically for people with creator experience. Lissette Calveiro has spent nearly 15 years in the creator and influencer marketing industry and managed more than $10 million in brand partnerships. Today, she’s watching the creator economy evolve in an unexpected direction: creators are bringing their skills back into companies, while companies are realizing they need creators at
#97: How he gets brand deals with a small following ft. Lloyd George (opens the original)
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Most creators assume they need a huge following to land brand deals. They don't. Lloyd George has been on both sides of the creator economy. He's worked inside major agencies running campaigns for brands like Coca-Cola, Kevin Hart, and The Rock, while building his own creator business on the side. Now he's gone full-time as a creator and freelancer. In this episode of Workfluencer, Lloyd pulls back the curtain on what actually happens when brands decide which creators to hire—and why follower co
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