HeyJaredWork in Process
Writing updates, cigarette-on-the-back-porch musings, and 'marketing for book people'; from fantasy novelist Sarah Nicole Lemon
- Indexed issues, last 90 days
- 13
- Latest publication
- Sep 29, 2026
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- Earliest in this view
- Jul 20, 2026
Latest issues
The Most Important Metric You Can’t Track (opens the original)
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There’s a lot of things I don’t like about marketing and a lot of things that change about it. But the one constant that I do like, is that it’s constantly asking you to solve the problem of connection. Or, as I told my boss one time, marketing is solving the problem of scaling connection. Maybe it’s my autism, but I am so gratified by connecting someone to a book or a product they truly love and need. I feel like a fairy godmother granting wishes. <a class="image-link image2 is-viewable-img" hr
The Aesthetic Rule (opens the original)
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First, a moment for my (small) wins. (This is product/day-job not books):<img alt="" class="sizing-normal" height="420" src="https://substackcdn.com/image/fetch/$s_!MP4N!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazo
Born of the Flesh (opens the original)
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I forgot about a novel I wrote in 2021. It was an idea I had in my early twenties, but knew I needed to be older and wiser to write. It simmered in the back of my mind, changing and morphing some as I grew older or tried out new genres of writing. Then in 2021, on the way back from a particularly tense custody hand-off, I suddenly knew it was time. When I got home, I wrote it in a rush of emotion. In 30 days or so, I “finished it”, closed my computer, and never opened it again. For the most part
Behold, The Eye of the Algorithm (opens the original)
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Welcome to my weekly “marketing for book people” part of my newsletter. In my day job I am a VP of Brand and Content (poor man’s CMO since that’s what I am actually in charge of) and I share weekly updates or insights about marketing to help make this industry less difficult. Caveats are: I work full-time and am the mom of four kids so my writing marketing advice is geared towards people who are also very busy and maybe don’t care that much about marketing except as a path to be able to keep sel
Rebranding Part 2 (opens the original)
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Welcome to my weekly “marketing for book people” part of my newsletter. In my day job I am a VP of Brand and Content (poor man’s CMO since that’s what I am actually in charge of) and I share weekly updates or insights about marketing to help make this industry less difficult. Caveats are: I work full-time and am the mom of four kids so my writing marketing advice is geared towards people who are also very busy and maybe don’t care that much about marketing except as a path to be able to keep sel
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