HeyJaredWOBIInspiring Ideas
Welcome to WOBI, your go-to for inspiration, bold ideas, and powerful conversations with the world’s most influential business minds.
- Indexed episodes, last 90 days
- 2
- Latest publication
- Jul 28, 2026
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- Earliest in this view
- Jul 28, 2026
Latest episodes
The Permission to Dream: How Cirque du Soleil Reinvented the Circus Industry (opens the original)
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Cirque du Soleil turned originality into a business. In this episode, Daniel Lamarre and Welby Altidor reveal how one of the world's most creative companies builds the culture and courage to attempt the impossible—and how to tell a rule worth breaking from a principle worth keeping.
How Nike Built a Transcendent Brand Through Emotion (opens the original)
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Most businesses ask a basic branding question: "How do we want our customers to feel about our brand?" But the brands that truly last flip that question entirely. They ask: "How do we want our customers to feel about themselves and their ability to achieve their dreams?" Today’s WOBI Case of Success is Nike , a company that proved emotional connection isn't a secondary layer on marketing—it's the core business strategy. To understand the creative culture and management philosophy behind this mod
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