HeyJaredWinning With Shopify
The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Your host Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020.
- Indexed episodes, last 90 days
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- Sep 17, 2026
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- Sep 17, 2026
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The Black Friday Discount Trap: How 20% Off Can Destroy Your Shopify Business (opens the original)
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Black Friday can create record sales for Shopify brands — but it can also quietly destroy your profit. After 19 peak ecommerce seasons, Nick breaks down the biggest Black Friday mistake many brands make: focusing on revenue growth without understanding the true cost of discounting. A 20% discount might look like a simple way to increase conversions, but the impact goes much deeper. It affects your margins, your ROAS targets, your average order value, your fulfilment workload and even the long-te
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