HeyJaredWine Confidence by Hutchins Wine Academy
Wine Confidence by Hutchins Wine Academy. Because knowing more means drinking better. 🍷 Helping you understand and enjoy wine more - without pressure or pretension.
- Indexed issues, last 90 days
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- Sep 10, 2026
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- Jul 14, 2026
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Instead of... A Sommelier’s Guide to Drinking Better for Less (opens the original)
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I didn’t expect this to be the case, but there are lessons from my marketing career that apply directly to wine. And if you love wine and finding hidden and insider value like I do, these can be a true “somm hack” for drinking better and paying less to do so. What we learn in marketing is that when we are buying a product we know well, we use brands as a mental shortcut. For example, as a consumer I don’t know much about cars, but I know as a brand that Toyota is meant to be good value and relia
I'd Rather Pay for What's in the Bottle Than What's on the Label (opens the original)
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There’s a moment I think about sometimes when I’m handed a wine list in a restaurant and I navigate past the known bottles into other areas of the list.More than 20 years ago, I’m in Paris in November and it happens to be the third Thursday of November. Unbeknownst to me it’s Beaujolais Nouveau night - the annual release of the year’s harvest celebrated each year with the kind of enthusiasm that, in retrospect, should have been a warning sign. The wine is very affordable, seasonal, and made by a
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