HeyJaredWillingness to Pay
Creating B2B SaaS Pricing Models That Your Customers Will Love. Willingness to Pay is a team of senior pricing experts who work with growth-stage SaaS companies on pricing, packaging, and full commercial transformation. We don't do small fixes.
- Indexed videos, last 90 days
- 86
- Latest publication
- Sep 30, 2026
- Audience
- ~7.4K subscribers
- Earliest in this view
- Jul 3, 2026
Latest videos
Pricing actions captures value that data credits miss (opens the original)
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Pricing actions captures value that data credits miss, because two customers can hold exactly the same data and get very different results from it. One runs a few lookups, the other builds automated workflows that work that data all day. The gap got sharper when customers started bringing their own data to Clay. A model that charges for data earns nothing on that, even when the account is running heavy automation through the product. Measuring actions prices the throughput of the system instead.
Clay prices data near cost and earns on action credits (opens the original)
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Clay prices data near cost and earns on action credits, a deliberate bet on where its customers are heading. Its plans now carry two metrics: data credits, spent enriching contacts, and actions, spent running the campaigns and orchestration built on top. The split came out of a real problem, which Rob Litterst heard about from Zona, who leads pricing at Clay. Orchestration had no metric of its own, so its cost ended up inside the data credits, and customers who compared those with data bought el
Sales data is a commodity now and Clay pricing must adapt (opens the original)
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Sales data is a commodity now, and Clay pricing has to decide what it is really charging for. Contact and company data used to be the scarce part of outbound, and whoever held the best lists could charge well for them. That advantage is wearing away. Clay built its business on waterfall enrichment, checking one data provider after another until a contact comes back, and companies like Apollo sell much of the same data. Once enough people can get it, somebody will undercut the price. So is Clay s
Pricing Page unPacked - CLAY: actions, data credits and rollovers. (opens the original)
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Clay pricing has become the model everyone wants to copy, the way founders once wanted to price like HubSpot. In March 2026 Clay split its credit-based pricing into data credits, spent enriching contacts, and actions, spent running the workflows built on that data. With enrichment data getting cheaper everywhere, the money has moved to the work. Actions keep growing as an account gets more sophisticated even when its data stays the same, so two customers with identical databases can pay very dif
Canva pricing gets a sell in our buy hold sell verdict (opens the original)
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Canva pricing gets a sell in our buy hold sell verdict, and the pricing work is not what let it down. The execution is careful and easy to defend. The problem is the position, and no pricing structure fixes a position. What is coming at it are AI design tools that hand over a finished result, with no assembly step left to charge for. A lot of this category is already feeling that. You can have an excellent pricing page and still be selling the wrong thing. Listen to the full podcast episode righ
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Measured Sep 19, 2026
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