Wild Culture
Welcome to Wild Culture, the podcast that explores consumer culture and the powerful influence of business strategy.Hosted by Tanyika Fraser—a 2x bestselling author on business and economics and a Harvard-trained strategist—this show shares the high-stakes insights you won’t…
- Indexed episodes, last 90 days
- 3
- Latest publication
- Aug 18, 2026
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- Checking…
- Earliest in this view
- Jul 12, 2026
Latest episodes
How to Fix Broken Customer Service: Why Execution Beats Strategy (opens the original)
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Ever walked into a coffee shop and felt like an inconvenience just for trying to buy a coffee? You’re not alone. Customer service standards are slipping everywhere and, in every industry. The upside to customer service becoming a lost art is that the bar is currently on the floor. But making customers happy doesn't require another perfectly written strategy; you just need to do the simple things really well. Join Tanyika as she breaks down the simple, human elements of great customer service and
The Business of Books & Personal Branding: Is Writing a Book Worth It? (opens the original)
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Books hold so much power, even in a world flooded with fast and free digital content. In this episode of Wild Culture, Tanyika dives into the consumer behaviour, market dynamics, and business strategy behind the global book industry—and why writing a book remains one of the best moves for building a trusted personal brand. From the aesthetic appeal of a curated bookshelf to the anthropological theories behind author credibility, we look at how books drive consumer perception and authority in tod
The Billion Dollar Subliminal Strategy Powering Your Electricity Bill (opens the original)
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What was the last thing you bought? Chances are, your mind didn't go to the one item that we are all actively consuming right this second: Electricity . We happily spend thousands on smartphones and takeawaycoffees, yet we bitterly resent paying the annual power bill. Why? Because we don't have a relationship with the power grid—we have a relationship with the devices it powers. In this episode: Why we only acknowledge electricity when the power goes out. How tech giants like Apple and Samsung d
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