HeyJaredWhy You Win
From dealing with complex distribution channels to trying to control a distant customer experience, leaders in mobility manufacturing deal with complexity every day. But then, there are the leaders who are, simply, winning.
- Indexed episodes, last 90 days
- 3
- Latest publication
- Sep 16, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 12, 2026
Latest episodes
Mark Core of Vermeer (opens the original)
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While strategic discourse is common among manufacturers, the true challenge lies in the courage to disrupt one's own established success. In this episode, Kyler and John are joined by Mark Core , Chief Marketing Officer at Vermeer . A lifelong advocate for agriculture, Mark reveals how one of the sector’s most revered OEMs sustains innovation while meticulously honoring a heritage of hard-earned trust. Drawing from a three-decade legacy spanning dealer development, product lifecycle, and marketi
Jeremy Greene of RV Industry Association (opens the original)
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An association can unite an industry, but it still has to earn support across the channel. How do you grow demand for an entire category when every stakeholder has a different priority? In this episode, Kyler and John sit down with Jeremy Greene , Vice President of Marketing at the RV Industry Association , to explore how category marketing works across a complex B2B2X ecosystem. Jeremy explains how the association connects industry advocacy with the work required to improve service and build co
Brandon Cerka of Suzuki Marine USA (opens the original)
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How can an engine brand earn dealer attention when larger competitors also own the boat companies? In this episode, Kyler and John sit down with Brandon Cerka, Executive Vice President of Sales, Marketing and Service at Suzuki Marine , to explore how an engine-only OEM can compete through focused product decisions and stronger channel relationships. Brandon explains how Suzuki Marine changed their Gimme Six warranty to a five-year factory warranty, used its Tampa Bay Buccaneers partnership to de
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